to Autoresponder Guide!
Email Courses and Autoresponders
Offering free things to your
website visitors is one marketing method that often results in a lot
of sales and an Autoresponder series is the ideal automated
solution for this.
Free email courses that
are delivered via email are very popular, and people sign up for such
courses on a regular basis to learn more about a topic of interest to
them. These courses are best maintained and delivered with the use of
An Autoresponder can be set up to send out a series of lessons for an
email course. The lessons can be set for distribution at specific
intervals. You determine how often the lessons for the course are sent
to the people who have signed up for it. Email courses are very different
from traditional courses, web based courses, or any other type of course.
There is no student and instructor interaction. The instructor writes the
information out, puts each lesson in an Autoresponder series, sets
the timing for the lessons, and the rest is automated. You can opt to have
lessons delivered daily, every other day, every three days, or any other
time frame that you think works best for your email students.
Email courses are commonly used to sell
products and services. For instance, if you sell widgets, you might
develop a course that teaches people how to use widgets or how to care for
their widget. Experts agree that an email course can be written for
almost any product that you can imagine ? if you put enough thought
Start by determining what your course will be about, and how long it
should be. If the course should be delivered every other day for two
weeks, you know that you would need seven lessons. Write the lessons,
and load them in the Autoresponder. Set the interval for each lesson,
which in this case would be 1, 3, 5, 7, 9, 11, and 13.
This means that the first lesson would be delivered one day after the
person has requested the course, and the second lesson would be delivered
three days after the person has requested the course, and so on. The
interval for each lesson is set for the number of days after the person
has signed up Make sure that everything is spelled right, and that your
sentences are grammatically correct. You want the lessons to look and
sound as professional as possible.
Next, simply advertise the email address that will
activate the Autoresponder. Make sure that you run a test first,
sending each lesson to yourself. This will allow you to see what your
email students will see when they sign up!
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