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Welcome
to Autoresponder Guide! |
Using an Autoresponder to Publish an Ezine
There are many uses for an
autoresponder. One such use is the publishing and
distribution of an ezine or newsletter. Since autoresponder
services usually are set up to send automatic responses to
the people on the list at certain intervals after they sign up,
setting up an autoresponder and using it to publish an ezine can be
a little confusing.
Depending on the service or autoresponder that you are using, you
will need a ‘broadcast’ feature. The broadcast feature works
essentially the same as the autoresponse feature, with one big
difference. The messages are not sent out at intervals. The
messages can, however, be scheduled to go out on a certain day,
which has no bearing on when the subscriber was actually added to
the mailing list. Broadcast messages are ‘one time’ messages that
are only sent to your current mailing list. People who sign up for
your list after the broadcast has been sent do not receive it,
unless the specifically request it with an autoresponder address,
which you must set up.
Using an autoresponder services with the broadcast feature, you can
simply go and either type your newsletter, or copy and paste it into
the editor, then choose to send the broadcast to your entire mailing
list. More advanced autoresponder services will usually have
broadcasting features.
Using an autoresponder to maintain a mailing
list and to publish an ezine is a wonderful idea. Your subscribers can
easily opt-in, or opt-out, and all of the ezine distribution is handled
for you, based on the schedule that you set. List maintenance can become
very difficult without the automation that autoresponders provide. You can
write each issue of your ezine or newsletter well in advance, and have it
delivered to your mailing list, no matter where you are or what you are
doing. That is the beauty of automation!
Since all past broadcast and autoresponse messages are saved, you can
easily refer back to old issues, or allow people to request past issues.
You can also use the tracking feature throughout each issue of the
newsletter to determine how many clicks you are getting for the various
products or websites that you promote in your ezine.
If you have not yet purchased an autoresponder or signed up with any
autoresponder service, make sure that you inquire about
the
broadcast feature first. Not all autoresponders or autoresponder
services have this feature, and as your marketing progresses, you will
find that this is one of the most useful features of the service or
program.
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