Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 07-15-2005 Issue: July -->1-15
S. Kumar, Editor,
Subscriber Base: 25000+
Thanks to all the 100+ among you who bought
Private Posts (by Allan Says) so far. The emails I received on this
from many of you were heart warming and it's real pleasure to know that
some of you really liked it.
And I have a special surprise bonus for all of you
who have purchased Private Posts. This will help, if you specially
belong to the lazy breed who are reluctant to read through. Now you can
hear it as well. The whole of Private Posts is now organized into an
27 Audio Series Course narrated by a seductive voice.
contact me here with your receipt number and I will get you the
complete audio series absolutely free (worth $97) in next 48 hrs.
And if you are yet to order Private Posts -
Do so here.
While talking of private posts, ALL the people who have
ordered Private Posts is in for a stupendous surprise again! I can't reveal
much of it now but you are going to be 'inducted' into something that will
give you 'cutting edge' advantage over many others who are aimlessly running around
to make money from the Internet.
I will keep the customers of
Private Posts informed about these beneficial developments in a couple of days.
But before that, please do not throw 'private posts' into some obscure folder in
your computer - never to be touched again.
Take it out and read it at least 3 times. You will
understand what I am saying in about 3 weeks.
Hope you will find this issue useful too.
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14 Keys to Writing
Effective E-Mail Copy
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the
same goals in mind. They are to generate leads or orders.
However, marketers need to respect that online media and print media
present different hurdles in achieving this goal. Some of these hurdles
will require that copy be written differently for each media. And some
Here is a list of 14 things you should remember when writing copy for
Internet Direct Mail. And how each one relates to Traditional Direct Mail.
1. FROM and SUBJECT are very important. During the anthrax scare in
America, these two items became very important in TDM because any given
envelope could contain a deadly poison. And while this fear has passed for
TDM, it is still very present in IDM. That's because any given e-mail
could contain a computer virus. Prospects are more apt to simply delete a
message they are unsure of nowadays than risk opening it and ruining their
Here are a couple of tips to solve this problem:
-FROM line should display someone the readers will trust
-for house lists, the prospect has presumably bought from the company
before and would trust them. So include some company identifier: "FROM:
Macromedia FLASH Team"
-SUBJECT line should be treated like envelope teaser copy. You have to
give the prospect some reason to open the e-mail to see what is inside.
"SUBJECT: Try The New Update For Your Macromedia Product!"
2. Your first paragraph or two should contain a mini- version of
your whole e-mail. So instead of carefully spreading out your 4 P's
(Promise, Picture, Proof, Push) or AIDA (Attention, Interest, Desire,
Action), you should try to get all these elements in early. Online users
have little patience in general and they need to know your whole offer
3. For readers willing to spend the time to read every word of your
e-mail (God bless them), you can expand on your opening later. Just
remember that less people will read right to the end than will scan your
first couple of paragraphs. So include all your best stuff up front.
4. Avoid using "hard-sell" techniques in IDM. These tend to produce
poor results. Readers on the internet expect to see information. The
information can be on the benefits of your product and how to order, but
the tone must remain helpful. If it's slick, your email will be trashed.
5. You should include multiple response options for your prospects.
But ALWAYS remember to have a web-based response mechanism. Many online
users prefer to keep the entire transaction online. That way the user
keeps control and does not have to worry about more sales talk or being
upsold when they call in.
6. Limit the amount of click throughs in your IDM piece. Usually
only the first 2 or 3 get used. The rest are ignored.
7. Premiums still work online. Maybe even better. You have the
Opportunity online to animate your premiums in action or even make them
interactive. Try this out and see how it effects your results.
8. Sweepstakes work great online. This is because it is usually
much easier for the prospect to quickly fill out their information on
online than to fill out a paper-based application and then have to mail
9. Avoid the word FREE in the subject line. FREE is too blatantly
promotional a word for people to bother opening your e-mail. Besides that,
many online users now employ "spam filters" which work to screen out
unwanted mail. FREE is often a work that these filters pick up and then
they'll delete your message before it ever reaches the prospect's inbox.
10. A headline is a headline. Start your email off
with one that will draw your reader into the package. Try to make it
different from your SUBJECT line. Your best benefit up front usually does
the trick. Injecting a news feel and some self-interest doesn't hurt
11. ALWAYS include an removal statement! The only thing more
powerful than good will towards your company is ill will. Don't make any
prospect feel like they've been spammed. Include an un-subscribe or remove
statement at the end of your e-mail.
12. For once, shorter is better. In TDM, we all know that long copy
generally works better. But in IDM, brevity is the key. If some of your
prospects require more information before they make a purchasing decision,
include a click-through to an expanded version of your e- mail.
13. Remember in IDM, you can use viral marketing techniques. This
is not possible with TDM as you cannot tell a prospect to make 10 copies
of your message and then pass them on to neighbors and friends. But in IDM,
make sure the prospect understands that your fantastic deal is not
exclusive to them. They should pass on this message to others they think
would be interested.
14. Online users prefer free trials or bill me later offers to
money-back guarantees. While online transactions are rising every day.
Some prospects are still wary about sending their credit card info over
the internet. They would much rather just send their shipping info. Try
the product for a while. And then choose their payment option when the
Aran Kay is a marketing consultant and freelance copywriter with
experience working for Nintendo, Direct Energy, Kellogg's and more. His articles
his web site. http://www.ProfessionalCopy.ca.
It is also your source for "The 52 Best
Marketing Web Sites." It's a great resource and yours FREE just for
visiting his web site.
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1. Private Posts by Allen Says:
In fact, I am very proud to place this product on my site. I am very sure
that even once reading of this gem will begin to decode the mystery of
running a profitable online business.
This product is actually a compilation of secret ideas and techniques that
the master - Allan Says - shared with some of his protégés. If you still
do not have this, make it point to check out what it is all about.
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2. eCommerce Automation System -: This is by far the best product that
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1. Clever Copy - : Clever Copy is a free, fully scalable web site
portal and news posting system. Run it as a simple blog or pump it up to a
full Content Management System. It is easy to setup, no previous knowledge
of web portals, blogs, php, Cms's or databases. It uses a self optimizing
database (meaning that it always runs as fast as possible and works
extremely well in a high traffic environment). First time users,
experienced users, long term users and everyone will find this useful.
2. Free Photoshop and web design videos -: Here's a nice bunch
of extensive videos on experimenting with your Photoshop or designing a
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Well. That sums up
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Cordially -- S. Kumar
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Author of eBook:
"Become A Global Homebusiness Pro.."
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Copyright 2004: S. Kumar, http://www.learnhomebusiness.com