Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 2007-31-03 Issue:
S. Kumar, Editor,
Subscriber Base: 30,000+
It's happening! The death of classic eZines!
Did you notice the decline of good eZines that use to give
us cutting edge content, free resources, articles and some serious
Instead today we are fed with OTO's, more OTO's and
still more OTO's!
Add to this the bombardment of 7 dollar deals, PLR's, fire
sales...and NOTHING else for us, the subscribers!
It's really sad to see good eZines and their publishers
disappearing. They use to give us quality content week after week. One
could feel the pain
taken to publish a quality eZine but today we see them disappearing into thin air.
So as a subscriber what can you do to ensure the
continuity of quality eZines? Two simple things.
Do not unsubscribe from quality eZines. Keep them thriving
Simply unsubscribe from eZines who only give you OTO's and
sales messages every day. Instead join with quality eZines. Good ones
still exists. Choose to spend your time with wise people.
And a final appeal to those quality eZine publishers:
Do you really need to stop your publication just because of some scripts that
only has a short life span?
Begin publishing again! We need it.
P.S: Recently I read
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15 fixes for a failing website
If your website's not performing, here's what you can do to improve search
engine rankings, engage visitors and convert more sales.
1. Align the site with your objectives
Have your business objectives and goals changed since you launched your
website? If so, then you need to revisit your website's content to ensure
it supports your current business needs.
2. Remove useless items
Every item on your website competes for your visitors' attention, reducing
the impact of your key message. Is that welcome message necessary? Are
some of those buttons redundant? Scrutinize every element to help deliver
a strong message and eliminate distractions.
3. Update your information
Keep time-sensitive information on your website up to date. If you don't
have adequate resources, keep time-sensitive information to a minimum.
4. Edit your web copy for consistency
Businesses often have different people adding web copy at different times,
which leads to inconsistencies. Review your copy from start to finish with
a keen eye on spelling, format, style, narration, tense, flow and so on.
5. Split text blocks into scannable chunks
Massive blocks of text discourage visitors from exploring your website.
Break up web copy with relevant headlines, subheads, bullet points and
short, one-topic paragraphs. Your visitors will thank you by spending more
time on your site.
6. Review fonts
Check your fonts to ensure consistent size, style and spacing. Consider
using a style sheet. Fonts optimal for the Web include Arial, Courier,
Georgia, Time New Roman and Verdana.
7. Add new web copy
Add relevant web copy frequently to satisfy visitors and search engines
alike. Improve search engine rankings and give your visitors a reason to
keep coming back.
8. Refresh your graphics
Renew your image with new graphics, charts and photos. Many are royalty
free. Type in terms like "clip art," "graphics," and "free photos" into
your favorite search engine and you're on your way.
9. Make your graphics search engine friendly
Give your images <alt> tags with keywords to help improve search
10. Consider your color theme
Go over your colors to ensure they are a part of or at least complement
your logo and brand. Dump backgrounds that make it difficult to read web
11. Extinguish flashing content
Flashing content irritates visitors and turns them away. It's one step
away from announcing, "Congratulations! You're the 1,000,000th visitor!
Click here to claim prize!" If you want it to make a point, do so with
compelling web copy, placement, font size or colour.
12. Speed it up
Your pages should load fast. Don't make your visitors wait 30 seconds or
so just to watch your logo spin around. How many times have you retreated
from a site while waiting for its intro to load? Relevant web copy is much
more likely to grab the attention of a potential client.
13. Re-evaluate PDFs
Are you guilty of throwing PDFs onto your website to save time? PDFs are
designed for print, not the Web. Unless it's an e-book or a form, offer
the information as a webpage and give your visitor the option of viewing
it as a PDF.
14. Leave music to the DJs
Don't blast music at your visitors. It slows access to your site and can
cheapen your presentation. If music is required, hand over the controls to
your visitor by making it optional.
15. Repair or delete broken links
Check all your links and be quick to repair or delete any that bring your
visitors to the '404 file not found' message. If a section is under
construction, take it offline.
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Well. That sums up
the last fortnight of March-2007. Do not Forget To Rate 'HomeBiz-Tips'.
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Courteously -- S. Kumar
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Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com
Copyright 2007: S. Kumar, http://www.learnhomebusiness.com