Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 2007-31-10 Issue:
S. Kumar, Editor,
Subscriber Base: 30,000+
The challenge of change is something to be relished and savored!
One such challenge is foraying into the unknown
Web 2.0 Marketing. And here is a simple tip for you to
ensure that your first hesitant steps are perfect.
I have more marketing friends on MySpace than some
of the known marketers and here is the fundamental lesson that I
learned while building up over 3200 friends at MySpace (Visit
my profile at Myspace).
And the fundamental lesson is this.
"Do not try to sell anything directly! Instead build a
solid influence that lasts long."
As you know, every sale is a result of our ability
to influence your target audience positively. Once that task is
accomplished, sales are just on their way to you.
So whatever form of Web 2.0 marketing you are involved in, be it
social networking, social bookmarking, blogging etc, keep your first
and last priority as building your influence and giving value to the
Never go for heavy sales pitches
Present yourself as you are
Be ultra-subtle in your sales messages
Be an active participant
Follow the above, then Traffic will follow from all those Web 2.0 sites.
It's also wise to remember that no one creates traffic!
We only direct traffic from a reference point to our sites.
Remember to remember this central point in Web 2.0
P.S: Did you act on the
78+ Web 2.0 Marketing tools?
If not, it's time to act!
Verify It Here
Click & Drag
Max Rylski- The Guy
Who Designs Graphics For Top Marketers Like Mark Joyner and Others..
And Drag Your Way To Killer Graphics!"
Max Rylski is known for his professional and subtle
graphic design skills through out the top Internet marketing circles. And
most of those riveting cover graphics that come across on top web
pages is actually designed by him.
This time Max has designed from ground up hundreds of
these graphics as simple "Click & Drag" modules to help non-graphic
designers among us. This is the result of 5 months of his hard
work and he says from his heart "it's the best work I've done to date".
You have 8 modules here and this comes in various:
Shapes and buttons
Photoshop action scripts
You can watch an
and Informative Video where Max actually shows how anyone
can create a stunning eBook cover in flat 5 minutes. Watch it. You may
pick up some design tricks in 5 minutes.
With these tools, you can easily create eye catching
and professional designs within minutes! Use one set of action scripts to
create an eCover for 6 or more different 'types' with options like 'opened
box' or 'closed box' and a variety of other poses.
In Click & Drag Graphics, you get best of both the worlds
- Power & Flexibility. However a word of warning! It's expensive
but a very sound long-term investment.
Click & Drag Graphics
Cornerstones of an Effective Website
Just about everyone has a website today. Certainly, if you're in business
one way or another, you have a website. And people have different
objectives behind their sites. Some are content-driven. Others provide an
online service and have sophisticated user interfaces. Others still are
designed to entertain and amuse their visitors. But regardless what your
website is designed to do, there are a few primary objectives you
should keep in mind before you start building.
Focus: This first website objective is FOCUS. Your site needs to
have a narrow and specific focus. Why is this? Because there are literally
millions of websites out there and the visitors you're lucky enough to
attract will only take a few seconds to decide whether they'll stick
around or whether they'll simply click the back button and continue
browsing elsewhere. Within those few seconds, your site needs to
communicate exactly what it's designed to do so the visitor can decide if
it meets his or her needs or not. One of the best exercises to enhance the
focus of your site is to establish a 15 to 25-word positioning
statement that guides all your development activity going forward.
Think about it like a mission statement. It should articulate exactly what
your website does in just 15 to 25 words.
Another way to look at it is to do a Google search for a keyword in your
field and see what comes up in the results page. Under each listing,
there's a short description of what that site is all about. As it turns
out, the search engines get that description from the meta tags on those
websites but it's exactly the same thing. What do you want YOUR
description to say?
Once you've established a positioning statement, you should display it
prominently on your homepage. It should be one of the first things
visitors see when they land on your website. And as I mentioned above, the
same statement should be included in your meta tags as your site
description. That way, the search engines know exactly what your site is
about at the same time. And if your site shows up in a search results
page, that description will show up as part of your listing.
Depth: The second objective is DEPTH. Again, this objective serves
your visitors as well as the search engines. Build a massive amount of
content all about your narrow business focus. That way, if a visitor lands
on your website and decides in the first few seconds that they need what
you're providing, they'll go on to find a ton of resources all about that
topic, satisfying their need and establishing trust along the way.
Depth of content helps your website with the search engines as well.
Google uses complicated algorithms to assess value to different websites
and one of the biggest things they look for is content. If your website
has a narrow focus and lots of content about that focus, it will
get ranked higher within your area of expertise. Google will consider your
site a good resource for people searching for your narrow focus.
Sticky: The third objective is to make your site STICKY. This is a
relatively new term that describes a website's ability to keep a visitor
on the site. A lot of sites do a fairly good job of attracting visitors
but many of those visitors take one look at the site and leave within a
second or two. As I mentioned earlier, the positioning statement can do a
lot to help someone understand what your site is designed to do. But you
need more than that to keep them browsing.
The visitor needs to see immediate value when they visit your site.
They need to see something that will benefit them right away. They
need to see something they can use to make their own lives better. This is
the foundation behind today's value-first marketing moniker. People have
been over-marketed and have become skeptical in clever marketing slogans.
They want to see the value. They want proof that you can deliver. They
want to sample your product or service before they buy anything.
You should spend some time and think about what you can provide your
website visitors as soon as they land on your site. It could be
information. It could be a tool or calculator of some kind. It could be a
free subscription. It could be an entertaining video or an interactive
game they can play. Whatever it is, you need to capture your visitor
within seconds and guide them to something that will benefit them.
Once they've received one piece of value, give them a second and then a
third. Guide them through a maze of value, encouraging them to continue
browsing and discovering even more. This is the key to a sticky
website and you can get a good idea of your progress by measuring your
average time on the site through your analytics platform.
There are a million different websites out there and they're all designed
to achieve different objectives. But each one of those websites can be a
bit better by incorporating more focus, depth and stickiness. All three
improve your website's effectiveness and all three provide benefits with
the search engines as well..
Tactical Execution with Patrick Schwerdtfeger is a strategic company
growth marketing and program implementation across business markets.
Visit the website for actionable guidance for revenue generation.
Find out how you can submit your article to 600+
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1. Internet Entrepreneurship Survival Guide - : Here is a nice free
report that teaches the fundamentals of an Internet business. And its not
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with Master Resale Rights.
2. Website Grader -: Website Grader is a free seo tool that
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It All Here For Zero-Cost
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Melanie Mendelson is a thriving example who earns about USD 8000 every
month just by writing articles. She also has developed an neat system
-30 Minute Article System- where she teaches you how to write articles
that are NOT information-based, but ACTION-based! Claim it at:
Well. That sums up
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Courteously -- S. Kumar
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Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com
Copyright 2007: S. Kumar, http://www.learnhomebusiness.com