Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 15-7-2004 Issue: July-->1-15
S. Kumar, Editor,
Remember Jason Mangrum?
The guy who gave you the Instant Mkg Miracle (JV Software) during X'mas
(USD 97) for zero-cost as a special X'mas gift. If you were
member of us that time,
you should have got the download information.
Something bad happened to him recently.
Jason received a phone call and discovered that his mother had been
involved in a serious accident and was hospitalized.
Jason had taught Kristi (his mother) how to use her amazing talent for
writing and teaching to create extremely useful software for ANY writing
And now, he has before him some of the most innovative, useful and
easy-to-use software on the writer's m(a)rket! (This software is
incredible, just check it out at:
Jason contacted his dearest friends and business associates for help to
cover the medical bills, (who are also some of the biggest names on the
net) and assembled the greatest showing of love I have ever seen!
The great thing is that every single contributor has agreed to donate
100% of ALL proceeds to helping Jason's mother cover whatever
astronomical medical expenses may occur!
Here's how you can help:
First, take a look at the Instant-Writer Software Suite, which can be
Pick up your very own 'Instant-Writer Software Suite' and contribute to
the cause. Every little bit helps.
You're getting a truly incredible collection of writing software at
$160 Less the retail price, and are also getting the ultimate chance
to help out a dear woman in dire need. What could be better? :-)
Go here now, and grab your software! ==>
To Your Success!
Courteously -- S. Kumar
The above is not an affiliate link. I only want Jason's mother to be
able to cover the medical costs.
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Important: So often, signs of the future are all
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378 Internet Mkg Predictions
Reasons Customers Buy
You probably wouldn't consider yourself a
self-centered person-- most of us wouldn't. You probably give of your
time, donate to charities when possible, and try to cater to friends and
family when they need you. So, what about your customers?
Even though we aren't selfish or boasting people, many of us make the
mistake of being selfish or boastful in our marketing. We tout our product
or service, toot our own horn, and try to point out how great, wonderful,
useful, and convenient our stuff is. This is all fine and good, and it
often works, but have you ever stopped to wonder if you're catering to the
real reasons customers buy?
Like most of us (and reasonably so) our customers have an inborn need to
look out for number one--themselves. This doesn't make them selfish; it's
simply a survival issue--an instinct. What this means is that, no matter
how much you blow your own horn and
advertise your product or service as the "next big thing," customers are
only going to buy from you if what you're offering fills some personal,
specific want or need. Customers want to know "what's in this for ME."
Believe it or not, this may have little or nothing to do with your
product's fantastic features.
So, why do people really buy, and how can you make sure they'll buy from
YOU? Here are a few things that drive customers to buy, and how you can
1. Prestige -- No matter how they might protest the opposite, many
people are primarily driven by a need for prestige. They want a product
that makes them feel wealthier, skinnier, or healthier than the guy across
the street. They want to be one up on their friends and neighbors. They
don't just want something
to make their lives easier--they want something that makes them feel
happier, richer, and better than most other people. Tell people how your
product or service will give them the status they crave.
2. Impulse -- Now here is where your horn-blowing advertising may
come in handy. Let your customers know how much your product will help
them with ______. Will they have more time? More money? Is your product a
really great conversation piece?
buyers are looking to spend money now, so you only have a few minutes
to convince them that your product or service will benefit them NOW. Don't
just list your features--tell customers (briefly) how they'll instantly
benefit from what you're offering.
3. Physical -- Ever wonder why the weight-loss industry makes
hundreds of billions of dollars? People have a need for products that make
them look younger, fitter, skinnier, and more vital. The world is a stage,
which means that for many of us, it's all about appearances. Cosmetics
companies and people like
Denise Austin and Richard Simmons have become tremendously wealthy by
pointing out that their products will help people look younger, lose
weight, and get in shape.
4. Trends -- If everyone else has one, or everyone else is doing
it, people naturally want to join the club. In your marketing copy, point
out how your prospects may be left out in the cold if they don't buy. Use
statistics, testimonials, or unique facts to let customers see that they
simply must jump on the bandwagon.
Kevin Nunley is the Net's #1 copywriter. Thousands of
businesses have relied on Kevin for quality sales letters, web site copy,
ads, and press releases. You get sizzling copy in the style you need, fast
service, and affordable prices that are hard to beat. And that makes YOU
look GOOD. See
Reach Kevin at mailto:email@example.com or 603-249-9519.
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1. Audio Generator For Your Site:
Well! Some marketers are selling this for $97. But this little
programs comes to you for zero-cost. It even includes play buttons that
you can easily cut and copy into your website -- just like the
Touch Typing Software: Need more practice on your keyboarding skills?
Here's a great little program for you. It's for zero-cost, and it does a
good job helping you to practice the correct finger position when typing.
It will lead you through a series of exercises, just like in the classroom
and correct you if you make a mistake. It also records your speed. If you
choose to, you can also paste in some actual text and practice with that.
it all here for free
Here To Download Them
Special Note: You can grab as many as 55 digital products to
resell by upgrading HomeBiz Pro to the deluxe version...in case you do not
have a product
to sell. Visit here for
Well. That sums up
the first fortnight of July-2004. Do not Forget To Rate 'HomeBiz-Tips'.
Your valuable vote helps us to improve this E-Mag as well as allow us to
keep it Ad-Free.
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pass 'HomeBiz-Tips' along. It just may be useful to some one else!
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Cordially -- S. Kumar
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Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com
Copyright 2004: S. Kumar, http://www.learnhomebusiness.com