Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 30-6-2004 Issue: June-->15-30
S. Kumar, Editor,
Are there any 'hidden
strategies' or secrets to an online business success?
However there are a few
basics traits hat one can learn from success stories like Mark Joyner.
A strong business sense.
A still stronger common
new developments to remain current.
The ability to ask, seek,
research and find solutions that leads to improved business.
products/programs to market and then sticking with it. Stop chasing.
Start working on selected items.
Realizing early on itself
that Internet is NOT an 'Instant-Wealth-Creator'. The business
needs to built up.
There in lies the
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11 Powerful Marketing Tips
Each of these 11
marketing tips is based on a marketing strategy or tactic proven to boost
sales. How many are you using?
Tip 1: Your
customers buy your product or service to feel a certain way after their
purchase. Keep this in mind as you develop your ads, web pages and other
sales tools. Use vivid word pictures to dramatize the pleasant feelings
your customers experience when they use what you are selling. It
intensifies their desire to have it and motivates them to buy now.
Tip 2: Continually test new advertising and marketing methods
...and old methods you never tried before. A good guideline to follow is
to allocate 80 percent of your budget to proven promotions and 20 percent
to testing new things. Most businesses using this formula keep growing
regardless of changing market conditions and intense competition.
Tip 3: Reduce the size of your ads so you can run more ads for the
same cost. Don't be surprised if your short ads generate a higher response
than long ads - giving you a bigger return for your expense. One of the
most effective ads I ever used was only 11 words.
Tip 4: Print your best small ad on a postcard and mail it to
prospects in your targeted market. People read postcards when the message
is brief. A small ad on a postcard can drive a high volume of traffic to
your web site and generate a flood of sales leads for a very small cost.
Tip 5: Active, stimulating words and phrases keep prospects
interested in reading your sales copy. Look for dull passive words and
phrases and replace them with active ones. For example, change a phrase
like "...it's practical and inexpensive" to "...it's fast, easy and you
save USD 99".
Tip 6: After telling prospects what they gain when they buy your
product or service, tell them what they lose if they do not buy it. Most
people fear loss more than they desire gain. Customers want your product
or service so they can enjoy the benefits it provides. But they will want
it even more if you remind them of what they lose by not buying it.
Tip 7: You can eliminate any last minute hesitation prospective
customers may have by announcing a pleasant surprise near the end of every
selling procedure. For example, add an unexpected bonus to each
transaction immediately before the final action that completes the sale.
Tip 8: You can boost your total sales volume and your average size
sale at the same time by combining 2 or more related products or services
into a Special Combination Package. Set the price lower than the cost of
buying each item separately. This "special deal" will motivate both
procrastinators and bargain hunters to buy now.
Tip 9: You always need to find new customers. But don't overlook
the sales you can easily get from your existing customers. It's easier to
get more business from them than it is to get any business from new
prospects. Follow up with your existing customers to get more sales of the
same product or to offer them additional products and services.
Tip 10: How would you react if you got a personal "thank you" from
a business several days after you spent money with them? You'd feel good
and probably want to do more business with them. Give that same feeling to
your customers. They will reward you with more business - and a flood of
Tip 11: Convert your customers into publicity agents. Develop an
incentive for them to tell associates and friends about the value of your
products or services. An endorsement from them can produce sales you would
never get with any amount of advertising.
How many of these 11 marketing tactics are you using? How many have you
overlooked? You are losing sales if you don't use all of them.
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Well. That sums up
the last fortnight of June-2004. Do not Forget To Rate 'HomeBiz-Tips'.
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Cordially -- S. Kumar
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Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com
Copyright 2004: S. Kumar, http://www.learnhomebusiness.com