Marketers Friendly E-Mag
Date: 5-15-2003 Issue: May-->15-30
S. Kumar, Editor, www.learnhomebusiness.com
Welcome to 's issue of "HomeBiz-Tips"
Last fortnight was a nightmare!
I sat with my fingers crossed for a full hour in front of my PC...wondering what will happen to my carefully
built subscriber list. It took over an year to build trust and reputation
with my subscribers.
Now I faced a real
possibility of loosing ALL of my subscribers! And mind you, 90% of my sales comes from my
lists! Not from my site.
This is what happened.
All our subscriber lists were hosted at freeautobot.com. Suddenly they went of the air without
warning! The 20 odd web forms incorporated with freeautobot at my site
suddenly stopped working! I could not login to my account! Thus totally cut off
from my valuable subscribers.
And the Himalayan blunder I did
(ashamed to admit ) was - DID not take
a back up of my list!.
Well! Now they are back and everything is normal. But the lesson learned
Earlier I heard that I must have a back up!
Now I know
that I must have a back up! A lesson that I will
We used to play around with fre'e
autoresponders. But now we are shifting to AutoresResponse
monthly fees. No scares of loosing our lists, complete control at
our own servers and the easiest to install!
Follow-up marketing is
widely recognized as one of the most powerful ways of converting more
prospects to customers.
To an Internet
business, that means:
- Collecting the e-mail
address of your site visitors.
- Following up
efficiently and effectively with personalized messages.
- Driving sales through
trust, credibility, compelling copy and style.
- Building relationships
for long term repeat sales.
- Accepts e-mail
addresses through forms and by e-mail.
- Lets you create
unlimited follow-up series, each of unlimited duration.
- Has over 70 ways of
individualizing your messages.
- Promotes creativity
with plain text, HTML and multi-part functionality.
- Manages sales letters,
e-zines, newsletters, offers - the choice is yours.
- Each message must be
individualized to your subscriber.
- Every subscriber has
choices - HTML, plain text, unsubscription.
- You must minimize the
time spent managing your subscribers.
- That a targeted
broadcast to your list leads to more sales.
- Doesn't limit your
creative thinking - handles long sales letters with ease.
- Offers follow-ups and
broadcasts in HTML, plain text and multi-part format.
- Has full onscreen
preview of HTML and plain text messages.
- Includes features for
immediate testing of follow-ups and broadcasts.
- Supports headers and
footers to site or brand integration.
"one-click" inclusion of unsubscribe link and easy file
- The software is on
your web server, giving you full control 24 x 7.
- Your entire data set
is backed up to one single MySQL file.
- Schedule backups -
hourly, daily, weekly, monthly - it's up to you.
- It's easy to download
your data set backup file - just use your FTP software.
- A quick restore
command re-creates your entire data set in seconds.
Plus - The Finest One Around
25 Easy Ways to Double Subscribers to Your Email Newsletter
by Jessica Albon
What's the key to getting more subscribers to your email list? We talked with clients to discover what they do to grow their lists, and we compiled their 25 most applicable ideas.
Be consistent. You spend so much energy creating a newsletter your subscribers will look forward to, don't risk diminishing their enthusiasm with an unreliable schedule.
Be yourself. Authentic newsletters are easier on the reader. They're typically more interesting (because they're unique to you), plus, you don't risk a tone that swings from formal to informal.
Be honest. What are you sending out (product info, special deals, a genuine newsletter)? How often do you send it? How easy is it to unsubscribe? Do you sell reader's names and email addresses? All of this should be addressed on the subscription page.
Be original. Write your own content. Collect your own resources. (Or hire someone to do it.)
Be relevant. Make sure you're writing about topics that apply to your reader's unique situations and experiences.
Be engaging. Invite your readers to participate by offering surveys and quizzes.
Be well dressed. Whether your newsletter is text or HTML, readers should just know you care about presentation. When's the last time you stayed subscribed to a newsletter that was riddled with errors and formatting problems?
Be diverse. Offer both short and long articles to give both scanners and in-depth readers what they're looking for.
Set goals. This is even better if you give away prizes as you reach these goals. Perhaps you could give away a great e-book every 100 subscribers. Even if you're not offering a prize, though, make your readers aware of your goals and ask for their help.
Entice them. More and more companies are finding that offering a newsletter isn't enough to get people to part with their email addresses. By offering a
free report or something else of value, potential readers may be more likely to sign up.
Offer a sneak peak. Take a look at those magazine offers you get in the mail and write something similar for your newsletter.
Post sample issues online. This way readers can see for themselves if they're interested in your newsletter.
Make your website useful. Visitors will assume that if your website is helpful, your newsletter will be, too.
Make a one-time popup that invites subscriptions. You can get a one-time popup code at: www.web-source.net/popups.htm.
Make subscribing easy. Your subscribe link should be visible on every page of your site. Also, make the process as easy as possible (don't make them fill out long forms, etc.). And, above all else, try the process yourself to make sure it works!
Archive issues on your website. This lets readers catch up and see what they've been missing. It also may improve your search engine rankings.
Set up a promotion station. Make a page at your website with ways other people can promote your newsletter-graphics, articles, testimonials, etc. (And let people know they can freely copy what they want to use.)
Promote it at ezine and company newsletter compilation websites.
Advertise it in your signature file on all email with a description and subscribe instructions.
Find other related ezines that you enjoy and ask about exchanging reviews of one another's ezines.
Ask other ezine publishers to recommend your newsletter on their "Thanks for subscribing" page (with a note like, "Here's another ezine you may be interested in" and do the same for them.
Ask readers to forward the newsletter to a specific person. For example, write, "Please forward this newsletter to someone you know who needs a new printer."
Gather testimonials. It's not enough for you to say your newsletter is great. Get other people to say it for you. (Make sure you have permission to print the testimonial!)
Always offer subscribing instructions. (Of course, you always include unsubscribing instructions, right?)
Send a copy to us. Each month, we review a company newsletter in our newsletter to offer our readers a glimpse into what other company newsletter publishers are doing.
A bonus tip: promote regularly. Any promotion, whether it's of your company or your ezine list, is more successful when it's done on a regular basis.
So, take some time to grow your list and before you know it, your list will be twice (or more) it's current size.
"Do You Make These Six Mistakes in Your Company Ezine?" Find out if your newsletter's fabulous... or a flop. Our 6 part email course is our gift to you when you subscribe to our email newsletter.
EBook Creator Has been added to the Golden
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can begin to compile your own professional eBook at a ridiculously
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top it all, I have added 5 magnificent bonuses on my own designed
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This week I
have a very special affiliate software and a very special eBook. Of
course, both are fr'ee!
-Free Software: Use Referral Keeper to keep track of all those Surf Exchanges, Start Pages, Banner Exchanges, Affiliate Links, etc you have been joining.
A very useful software to keep track and manage all your programs at
one place so that you have every info at your finger tips.
Answer To Money, Time, & Traffic eCourse -Free
eBook: Carlos Garcia has come out with a
very useful eBook that easily guides you conduct your online business
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Download Them For
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Well! That sums up the last fortnight of
May. Do not Forget To Rate 'HomeBiz-Tips'. Your
valuable vote helps us to improve this E-Mag as well as allow us to keep
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encouraged to pass 'HomeBiz-Tips' along. It just may be useful to some one
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Cordially -- S. Kumar
Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FR*EE From - http://www.learnhomebusiness.com
Copyright 2003: S. Kumar, http://www.learnhomebusiness.com