7 Steps To Writing Articles That People Just Have To Read
This may come as a surprise... to you, but writing
articles that get published is an art anyone can learn.
For many Internet Marketers getting publicity and the traffic it
brings is second only in importance to making sales.
Writing articles, press releases, and advertising copy is a sure
fire way to get publicity, but for many people, writing is a chore
best avoided if possible.
Learning how to write is as simple as putting this seven
step repeatable method into action.
Step #1 - Define Your Topic
and Set Goals.
Good writers start by clearly defining what they want to write
Start by focusing your mind on the topic and broad message you want
The topic can be one you are an expert on, something you have an
interest in, or even something about which you intend to do some
The important thing is, be clear on the topic you intend to write
Next, with topic and subject firmly in mind, define your
Decide on the writing format you want to put together.
For instance, writing these types of articles results in different
output even though you may be writing about the same content.
Setting goals focuses
your mind on how best to present your written material. It forces
you to set standards by which you can measure the quality of your
Step #2 - Research and Order
Depending on your knowledge about your topic, research can be a
completely new study of the subject matter or it can be an organization
of your knowledge, thoughts and opinions into a logical sequence or
Depending on content and subject matter, the Internet is probably
all you need for most research purposes.
For more complex content you have to use other sources such as
Make notes during your
research, and catalogue the content into structured order as you
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Step #3 - Write Mode
The objective in this step is to put all your material onto the page
without stopping to edit, format or in any other way manipulate the
This is a pure "Brain Dump", a non critical outpouring of
your material onto the page.
For short articles the "Brain Dump" can happen in one
sitting. For longer articles, break down the material into
manageable chapters or sections which you can then process using the
write, edit and polish method.
This is perhaps the most difficult step to perform because we
constantly try to improve things as we write. However, going back
and forth as you write interrupts your creative flow and makes the
whole process more difficult.
Such improvements come in the next two steps. For now concentrate on
getting the content out.
Step #4 - Edit Mode
In this stage you can now format the article, spell check, order,
and replace or modify the content. Organize your paragraphs and get
the layout and presentation correct.
This is where you proofread and check your grammar, turning the raw
material from step 3 into a product resembling the finished article.
Editing probably takes more time than any other stage in writing.
Be prepared to spend time going over the material to get it just
Step #5 - Polish Mode
At this point, your article is free of spelling mistakes, it is
formatted correctly, the content is ordered and it flows in a
However, it needs polishing to improve its
The way to do this is to take it and read it out loud.
The objective is to discover the "flow" or "tone and
Flow is like an elephant - difficult to describe, but easy to recognize.
Just as you listen to music or a poem and identify rhythm, you
should "listen" for the rhythm of your written work as you
read it out loud.
Using one word instead of another or changing the order of words can
make a huge difference in the "tone and rhythm"
of an entire sentence or paragraph. In turn, this affects the
readability of the entire article.
This is what makes the difference between words people read and
words people feel they HAVE to read.
Your aim is to write content using "flow" from words,
tone, and rhythm that make people feel they have to read everything
Think of it as compelling writing.
Step #6 - Submit For
Once your article is ready you must
submit it to as many publishers
as will put it on "paper" for their readers.
This is the heart of the article publicity generating machine.
You can submit articles manually or automate the process to an
extent using software such a ezine announcer.
The process is the same in either case.
publishers by using directories on the Internet
Send them the
written piece with a short cover asking them to publish
resource box with appropriate contact details is prominent at
the bottom of the published piece.
Remember you cannot
over submit your writing - get it published as often and as widely
as you can.
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Step #7 - Start Again
Even though a written and published article will give you free
publicity, you must publish frequently and to an equally high
standard in order to build a reputation as an author or expert in
Start selecting a new topic and doing the research for your next
article even as your current one is hitting the publishers' pages.
Use these 7 steps and writing will become something you enjoy rather
than a chore.
Charles Kangethe of http://www.simplyeasier.com
is a leading new wave Netpreneur and a published author from
England. The "Simply Easier" brand name is your guarantee
of high value, quality Marketing Products, services and Resources.
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