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What is the place of reciprocal exchange in a SEO strategy?
The truth is, Good and relevant link does benefit your website and should be a
part of your SEO efforts.
The following article reveals what is good linking and bad linking as far as your SEO plan goes.
The Good and Bad News About Reciprocal link Exchanges.
Much of the discussion on reciprocal linking involves link trading, or
linking together their own websites, and whether its going to get you in trouble
or not. They invariably fear that they will run into problems with search
engines who may consider it cheating and will not consider it as a part of SEO.
Many of them have heard horror stories about Linking Farms which often get
banned from Google along with every page associated with them. This fear is
justified by the obvious disasters that link farms can ensue upon a web site.
There are very few webmasters who are willing to take the risk and rightfully
so.
Misunderstandings cloud the debate on reciprocal links on both sides. Reciprocal
links deserve a fair hearing in SEO, because some are bad for a website, but
most aren't. In the beginning, almost all sites had plenty of reciprocal links
(the tradition of the links page), and they worked exactly as intended. Links
brought in additional traffic, and affiliate links let people make money. These
links pages are less and less common now, but seem to be making a slight come
back during this period in which SEO work has become a phenomena and a hobby for
many web masters. The fact that SEO work is so common now will inherently lead
to answers to questions which have been guarded for years. These answers will
help people decide if the old fashioned links pages are worth having or not.
Most people see nothing wrong with good, old-fashioned link trading, but
swapping links is only one aspect of reciprocal linking. These link swaps are
allowed and, in many cases, considered beneficial. Link trades are great for web
sites because they allow them to communicate a greater amount of information to
their visitors. These link swaps are only beneficial, however, if they link to
pages that are somehow relevant. Links to completely random pages that visitors
will not find interesting are useless and could be considered fraudulent
exchanges.
One software solution that can help you with finding legitimate, high PR
and relevant link partners is
PR Maximizer.
You can't go wrong with this strategy.
There are also automatic link exchanges on the good side of things, and link
farms on the bad one. Link exchanges can be extremely beneficial, but before you
allow yourself to get roped into this kind of situation, make sure that it pans
out as a legitimate source of traffic. If you subscribe to a link exchange, the
links should be hand made by you. They should not be kept in a gigantic database
on the middle mans server. They should also be done upon request rather than
automatically. You should be able to look through each link and view each page
to insure quality.
Reciprocal links are popular in SEO because of the good things they give you:
they act as ads for your site as well as increasing your search engine rankings.
Some people, however, say that you shouldn't link to other websites as it
decreases your own link popularity they don't realize that you need to give a
little to get a little.
Third Party Link Sites.
These sites allow anyone to join, like a club but they don't usually work to
your advantage. They say they're going to make it easier to find sites that will
exchange links with you and better your SEO plan, but in reality you often wont
get the kind of link quality you were expecting. Its a bad idea to use one of
these link agencies, as many of them lack basic linking knowledge and have no
idea of the best link strategies.
However, you should follow some rules when you agree to link to another site,
and some rules that you should expect the other sites to follow. Many webmasters
don't know how to trade links effectively for SEO and you need to teach them.
There's a right way and a wrong way to manage links always remember that quality
is more important than quantity. FFAs with hundreds or thousands of links are
completely useless, and no search engine wants them in their index. Many have
been banned from the search engines.
The abuse of linking going on today is proof of the ignorance that surrounds
link trading just look at an FFA if you don't believe me. Trading links has been
going on since the beginning of the web, but all it would take for it to lose
its popularity is for the search engines to start paying less attention to it,
as they will soon be forced to do. So FFA's are totally out of your SEO plan.
To further that, if you are looking for an easy-to-use legitimate software
solution to aid you in your SEO efforts,
Try SEO Elite.
Hope you liked this article on reciprocal linking and SEO. You can read a lot
more on the subject of SEO by scanning around this site.
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