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Mgcom Advertising Engine Optimization Search Article
Google Adwords is something that you can use with efficiency for SEO.
Though this is a paid service, it can give you tremendous boost to your traffic and SEO efforts. Google is behind this and the results seem to satisfy most.
Increase Traffic with AdWords
Google embraced the idea of Adwords from the former Overture (now with Yahoo). But web masters world over are benefiting from this for their SEO.
Adwords allows web masters and SEO professionals to advertise web sites via links from other web sites. Adwords is used in conjunction with adsense in such a way that your links are placed only on the most relevant web pages. You are given a good deal of traffic at a very reasonable price and the conversion rate from adwords is higher than that of any other pay per click advertising system on the web.
An excellent manual for SEO that tells you how to make a sizable income
through Adwords is
You will know how to effectively use affiliate programs to make money.
As to be understood, Gooogle Adwords is a pay per click service that you can use for SEO. You pay Google a certain amount for each click that you receive via your Adwords links. The best part about this is that you never have to pay unless your link is clicked so every payment that you make to Google was in exchange for a real, live potential customer.
When advertising with Adwords, it is crucial that your advertising links go to pages that have high conversion rates. You donít want to send traffic to a page that doesnít make money. If you have one page that absolutely blows the other pages out of the water in the way of conversion rates, setting up an adwords program that links to this site can give your profits a huge kick.
To create profitable Google Adwords ads in less than 10 secs, you can use the
Adwords Generator. A very good SEO tool.
Once you have decided what pages you are going to link your ads to, you must decide what you are going to place in your ads. Google Adwords allows you to place a headline, two descriptions, a URL to display, and a destination URL. The best way to configure this is to put the title of your destination page into the title, use the two description lines to inform your visitors of what they are going to see, list your domain or root directory as the display URL, and use a high conversion page as the destination URL. This combination of information will provide your visitors with the best idea as to whether or not they are going to find something that they want to purchase on your site.
Remember that there may be a page with a high sales rate that doesnít stand alone well if you send traffic directly to it. If you have pages that build up the products sold, these may be the places that your links are better spent. You may want to provide your visitors with a brief description or several pages of information regarding your product before sending them to the order page.
Google attempts to enforce its standards so that you do not pay for clicks that are made merely in an attempt to boost an adsense users profits. This is crucial because there are so many web masters out there who will continually click on the ads on their own pages in an attempt to boost their profits. These clicks do nothing for you as the web master probably doesnít even look at the page before exiting it and clicking the links again.
Googleís anti-fraud system is a match for that of any advertising agency on the net. It is, however, possible that you will pay for an click here and there that is not honest. This is the risk involved in Google Adwords. It is so easy to think that you have come up with a powerful solution with no possible downside, but the possibility of fraud is always there when it comes to online pay per click ads.
Google Adwords Secrets is a manual that you can refer. They give some
pretty comprehensive strategies for ethical SEO with Google.
The best way to combat fraudulent clicks is to keep close tabs on your statistics. If you are getting hundreds of visits from a particular web page each day and each of the visits is under twenty cents in length, there is more than a slight possibility that it is a fraudulent attempt to inflate that siteís adsense earnings. If you encounter such a practice, report it to Google immediately. This will save you and many other web masters a great deal of money. The fact that there are dishonest people in this world will not change, but the dishonesty of pay per click advertisement is diminishing and will, hopefully, continue to do so.
When using adwords, you will increase your traffic, but that isnít the goal. The goal of advertising is to increase profits so if your profits do not increase when you begin to utilize adwords, you may want to reevaluate your usage of your ads. You may decide that you need to change the destination page or you may find that you want to display your ads on pages based in different countries. Whatever you decide, the fact is that if you plan carefully, adwords is bound to increase your sales opportunities.
One more resource that you can try is
Equalizer. This software helps you find the most
profitable search terms and products to use with Google Adwords.
Hope now you have a rough idea on using Google Adwords for your SEO efforts. You will find many more articles on SEO around this site.
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