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You can improve your SEO efforts by tweaking the HTML a bit.
Search Engines likes simple HTML tags and learning a bit of HTML is advised for
SEO. It is not such a tough thing and you will be rewarded for knowing what a
little tweaking with you HTML can do for your SEO..
How to Tap Into the Power of HTML Elements.
Let's take a brief overview of HTML itself first. Once you get your HTML
right, SEO can be a breeze.
In order to tap into the power of HTML (Hypertext Markup Language) elements, you
first need to know what they are. In HTML, elements are bits of markup that tell
a web browser to display or format parts of web pages. For example, <p> means
paragraph, and <b> means bold. There are plenty more. These elements are used
constantly when writing web pages. You should basically think of your HTML
elements as the organizational and visual formatting of your HTML document.
Learning HTML empowers you to tap into the power of HTML elements. This results
in creating a more
interesting website that are optimized - SEO - as well as tipping off search engines as to what the most
important information on your web page is. This is what SEO is all about
basically.
Many people starting out on the web just use easy editors (also known as WYSIWYG for what you see is what you get) that show the page as it will appear, without ever looking at the code that the page is actually made from. This is fine if you intend to distribute and are only interested in the look of the page. Visually artistic people are often drawn to using WYSIWYG (pronounced wise-ee-wig) editors when creating their web pages because it allows them to see exactly what they are doing and frees them from the time consuming task of learning HTML.
A very good WYSIWYG HTML editor that can help you with your SEO is
X Site Pro.
The structure of HTML is based on logic, order, and syntax and is, therefore,
relatively simple to use. To make a heading, you use the heading elements (<h1>,
<h2>, <h3>, and so on up to <h6>). To start a new paragraph, you use a paragraph
element (<p>). To format a list, you use a list element (start with <ul> then
use <li>). In order to learn HTML it is a good idea to go to www.w3schools.com
As XHTML is gaining more and more popularity among web masters (and search
engines) it may be a good idea to learn that instead. XHTML is basically a more
standardized version of HTML and it is worth learning. If you learn XHTML along
with CSS, you will have be able to make extremely powerful web pages.
Once you understand that all you're doing is providing these simple structures,
you realize the understated power of HTML. You see, once your HTML structure is
in place with the appropriate markup, you can add CSS (Cascaded Style Sheets)
for visual presentation, using a graphics design program. Good elements provide
meaning and structure to your content, making it simple to add whatever design
you want afterwards.
That said, the most important HTML elements (also called tags) that you will run
into are <title> and <h1> (through <h6>). Whatever you put between <title> and
</title> is what appears in the blue margin at the top of the browser. This is
also what search engines use as the link text to your site. Your title should be
relatively descriptive and include as many key words as it can without becoming
abrasive. Seven or eight words is generally a good length for the title of a web
page.
Remember to insert the
right
keywords into your <title> and </title> tags. This is a very important
aspect of SEO for your website.
Keyword
Elite is one such software that will help you to find good keywords for
your SEO efforts.
Next are the <h1> tags. Generally, when you are trying to optimize a web page
for the search engine you will use this as a subheading. Header tags (h1-h6) are
all weighted by search engines as more important than regular text because the
search engine assumes that you will only make text larger if it is important.
This is a good rule to live by. If you place your subheading within a header tag
you will probably get slightly better search results for the key words in this
subheading. Remember that the difference between the way that a search engine
sees an <h1> tag and an <h2> tag is minuscule so set your header numbers based
on visual preference rather than search engine standards.
Another tag that is very important is the <a> tag (or anchor tag). This tag is
used to link to other web pages and it is invaluable to your web page because
search engines like to see relevant links on your web site. Make sure that you
only link to relevant sites, and while your at it, try to get a return link so
that your page rank increases.
Other tags such as <b> (bold) tags and <i> (italics) tags will also help out.
You can put these around your key words or less important subheadings. These
wont do quite as much for you, but they will definitely help to some extent and
should be utilized when practical.
The difference between your site and other sites of
equal page rank and similar
material will be how well you utilize HTML elements to exemplify your work. You
can very easily modify your web site so that things stick out where they should.
Solid knowledge of HTML is your best friend when you are performing SEO
activities. Remember, If you build it, they will come.
Some Guidelines for Using HTML Elements.
While the BLOCKQUOTE element is intended for longer quotations and Q is intended
for shorter quotations, the Q element causes all sorts of problems because its
not very widely supported. You shouldn't use it at the moment “ hopefully
next-generation browsers will support it.
The BR element is one of the more abused ones. If you understand how HTML works,
you should realize that its use is rarely justified: use the P element for
paragraphs instead of using the BR element to provide paragraph-like breaks.
Now that you're armed with some simple information, you should consider learning
more about HTML and how to use it. You used to need to learn HTML before you
could create a web page, and that gave a lot of people the edge when it came to
more advanced web design and development later on. If you want to catch up, you
need to know what you're doing on the technical side of things.
We believe you benefited from this article about SEO. Many more
informative articles on SEO are spread around this site. Use them too.
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