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It's very important to incorporate unobtrusive advertising to web design.
You incorporate many components that can monetize your web site but you need to
do this at web design stage itself. Many people think little of web design, but
there is tremendous potential waiting for you tap..
Text Ads: Unobtrusive Advertising.
Text ads have again become big and a good web design can capitalize the
potential of it in a big way!
So take care to use the matter described here on web design. After all, we all
want an excellent web design that will become fruitful in the future. So
make good usage of it!
Advertising on the web is big business again, but idea behind the revival is
quite strange. Back in the dot-com boom days, all ads were graphical, as it was
assumed that this was the best way to get people to click through. However,
modern ad companies, led by Google's AdSense division, have found that text
advertising works just as well as (if not better than) graphical banners. It's
this discovery that got advertising on the web moving again. But why does it
work so well?
What Does a Text Ad Look Like?
The answer to this question is that they look pretty much like any other link.
A typical
text ad might look like this: or
like this:
Buy My Stuff
I have stuff to sell to you. Come buy it.
http://www.example.com/stuff
It's as simple as that: headline, text, URL.
Text Ads have become such a big business that Google, yahoo and msn all have got
into it. Which means, you have to take care of this aspect to your web design..
So when you consider any web project or planning on a web design, text ads must
be considered too.
The text ads usually appear in a 'block' of three or four, followed by an 'Ads
by' message, but it's just as possible for them to appear on their own. Clicking
anywhere in the ad follows the link –some text ads even exclude the text and URL
parts, making them nothing but a link. One of the good things about the text ad
approach is that it solves the 'banner blindness' problem, where users gradually
learn to ignore banner-shaped areas of websites and so don't actually see the
ads at all.
Text Ads Annoy No-one.
Text ads are very subtle: they don't jump out at you, animate, open in a new
window or make noises. The great thing about them is that their lack of
annoyingness is also part of their power: people actually pay more attention to
an ad that looks like a useful link than they do to one that looks and sounds
like an ad. You get to annoy your users less while making more money from click-throughs,
and you get to reduce the amount of space ads take up on your site while
increasing their effectiveness. It's win-win.
We find great potential in integrating text ads to your web design. This is the
reason we have used this opportunity to let you learn the potential that lies in
this aspect of web design.
Lower Ad Costs.
Text advertising also works out well for the advertisers themselves. Previously,
to advertise on the web, you had to get a bunch of banners made in different
sizes. Each time you wanted to change the message, you needed a new banner.
Uploading these banners to the various ad sites was a pain, and the cost of the
bandwidth used to serve the ads made the ad rates more expensive to advertisers.
There was also a need for ads to be reviewed to ensure that they were suitable
for the intended audience.
Text advertising changes this situation, removing a huge number of the costs
associated with the whole process of putting ads on a site. Text takes
effectively no bandwidth. You can't really produce anything unsuitable in text –
or, at least, things that are unsuitable can be easily flagged by automatic
filters. The whole process of creating an ad and taking it live becomes much
easier for the advertisers: lower cost, and with more flexibility to create
campaigns at short notice.
What this means for the marketplace is that there has been a shift in who buys
advertising: instead of sites having three or four big advertisers, they can now
have hundreds of small ones. This lets small businesses advertise when they
wouldn't have been able to before, not to mention removing websites' dependency
on their advertisers and giving them greater freedom to say what they want to.
Again (and this is a pattern with text ads), it's win-win.
Text Ads and Context.
Now things are becoming more clear to you about the relation between text
ads and web design. Understanding the context in which text ads plays a role
with your web design is important.
Finally, it's worth noting that the power of text ads doesn't just come from the fact that they're not graphical. It's also important to note that the systems serving the ads pay more attention to context than the old graphical systems did: they can compare the text of the ads to the text of the websites that are being advertised on, to find the best match for the ads in question. This raises click-through rates by making ads highly targeted.
In short, we're moving away from the web full of flashing graphical ads that
are mostly irrelevant to what we're reading, towards one with sober text ads
that offer us just what we wanted. This will be an important attribute on web
design strategies in the future.
We hope you learned from this article on web design. Adding text ads to your web
site can prove to highly profitable if you include this in your web design
strategy.
So use text ads on your website and include this as a strategy in your
web design plans. You will reap the benefits over a period of time.
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