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Integrating flash into your web design is hotly debated topic. In fact, the pros and cons flash in a web site is a raging subject among web design professionals.
But we feel that flash should restricted to the minimum in your web pages and
your web design process must be geared towards this end.
The Case Against Flash.
Ever been to Flash web site? The agonizing wait for the whole stuff to load was
reason enough for us to click away from that web site cursing the person who
initiated the web design of it!
I don't know if you've noticed, but people have quite a bad reaction to Flash,
in general. Sure, it can be used well, but the reaction of most visitors to
something starting to load will be "oh no, Flash!", followed by a hasty dash for
the back button. Why is this? Well, there are a number of reasons that come
together to cause it – each one, on its own, seems relatively minor, but
together they make up a pretty comprehensive case against Flash.
Flash is a Plugin.
Apart from the annoying waiting time, there other factors that can go against a
Flash web site. You must be very careful if at all thinking of adding Flash to
your web design scheme.
Actually, Flash is not a tag! It's plug in that has be embedded into your web
page while doing web design.
Flash isn't integrated with any web browser – instead, it's available as an
installable plugin. This has a lot of downsides. The first time someone views
something that users Flash, they're asked to install the Flash plugin – this
takes time and is annoying, especially considering that Flash plugin isn't
available for all browsers. After that, every time some Flash content appears,
the Flash plugin has to be loaded into the browser before the content can even
begin to be loaded, losing a vital few seconds.
Flash is Slow to Load.
Once the plugin itself has loaded, the next step is for it to load the Flash
movie in question. Because Flash movies are typically so heavy in images and
animation (that is, after all, the point of them), visitors will often end up
spending a considerable amount of time being forced to stare at a 'loading'
graphic. This is supposed to be the web, not a PlayStation – no-one wants to
watch your site load.
Flash Makes Sound.
Flash upsets users because they generally have no way of knowing that it's going
to make sound – many users disable all their browser's sound functions, not
wanting random websites to be able to make sounds at them, but Flash sound still
gets through, since it's a plugin and doesn't obey these settings. Flash is part
of the reason why users end up browsing the web with their speakers turned off
altogether – people just hate having unexpected sound forced on them, and they
have no way of knowing whether your Flash website might suddenly start making
some.
We worked as diligently as an owl in producing this composition on web design.
So only if you do read it, and appreciate its contents will we feel our efforts
haven’t gone in vain.
Flash is Often Unnecessary.
Because Flash lets you make little animations, many websites use it for things
that are completely unnecessary and un-interactive, but that they think look
'cool'. The classic example of this is the web crime of the Flash intro: a
useless piece of Flash that visitors have to sit through before they get to a
website, usually saying and doing nothing useful whatsoever. Using Flash for
unnecessary things is actively user-hostile, and many users have come to
associate its use with that mentality.
This user-hostility of Flash, it's un-interactive is a major factor why most web
design professionals do not recommend Flash in a web page.
Flash Breaks URLs.
If you let visitors navigate around within a Flash movie, that navigation isn't
saved at all. If they go to another site and come back, or even just press the
'Refresh' button, they'll lose their place entirely, and have to start from the
beginning again. This isn't good if they found a particular piece of information
or picture – they'll be annoyed at having lost it.
Flash Breaks Right-Click.
Users like to be able to right-click, to print what they're looking at, or save
it, or copy it to the clipboard – not to mention all the extra functions that
they might have installed on that menu. Right-clicking on a Flash-based website,
though, gives a right-click menu of things related to Flash, like whether the
movie should display in high or low quality. Users just aren't interested in
this menu, and are upset that they can't get their normal one back. This is an
especially large problem for users that like to have more than one window open
at once by using right-click followed by the 'Open in New Window' function.
Search Engines Can't Read Flash.
Finally, perhaps the most convincing argument against Flash: it's entirely
invisible to search engines. Text you put in a Flash movie doesn't exist, as far
as search engines are concerned. It's closed off from the rest of the web and
unsearchable by most of your potential visitors. That surely can't be good.
We take this opportunity to thank all our friends and associates who have
greatly helped us in putting together this article on web design. Thank you all.
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