Information Entrepreneurs, Authors and Coaches...If you're not making as much money as you want selling information products online, I guarantee it's because you're trying to sell with a "bookstore book" mentality. Change your focus, and make more
"You DON'T have to be some big-name guru to make thousands of
dollars a month selling information products online!!"
be as lazy as you wanna be, as long as
you know how to sell to the right audience
at the right time...
(And I've got sales records to prove it.)
Just A Day's Sale -
July 20, 2009 -
Just Another Day's Sale - May
9, 2009 -
From: Alexis Dawes
Tuesday, 11:33 AM
RE: Create E-books For Desperate Buyers
Start Writing Your eBook Today!
Dear Writer Extraordinaire ,
writing and selling information products online for
10 years now. I've made some grand slams, and I've failed miserably.
Through out it all I've probably remained the
biggest ANTI-case study for online marketing success. I don't do most of the things that other online marketing experts claim you should do to be successful.
I DON'T send out newsletters or try to stay in constant contact with my
prospects for my eBook sales;
I DON'T blog on a consistent basis (Just when I'm in the mood.);
I DON'T participate in a lot of discussion forums to make myself more
visible among my peers and prospects;
I DON'T spend hundreds or thousands of dollars a month advertising on
Google Adwords. On average I spend less than $20 a month on Adwords.
I DON'T send out articles every week to promote my sites.
I DON'T seek out affiliates, joint ventures, or testimonials. (Though I get
them all the time.)
I DON'T pile on 50 different bonus items to my offerings. (It's a miracle
if I even offer one bonus item.)
Sometimes my sites are ugly - (this one surely ain't winning any design awards). Sometimes my grammar is bad. I only use the
spell check when I remember.
And if at all possible, I try to write as little as possible and still get paid top dollar. My most profitable reports fall well UNDER the 12 page range, and can cost as much as $97.
Why "The Information Publishers Rules" are 100% necessary for most - and yet unnecessary
for a complete nobody like me
The reason why most infoproduct creators need that stuff - (newsletters, blogs, etc) - to be successful is because
they're trying to sell scrapbooking e-books to people who want to learn how to scrapbook. Or e-books on how to take great pictures to people with digital cameras.
In other words, they're trying to sell basic how-to information.
When you're trying to sell basic how-to information, you often gotta jump through a bunch of fiery hoops - (with gasoline underwear no less) - in order to get prospects in the door.
And there's a
distinct reason why this is the case...
The average consumer
doesn't sweat over taking great pictures just because they recently purchased a digital camera.
Sandi the stay-at-home mom isn't
nervously gnawing on her nails at 3am wondering where to put the Eiffel Tower sticker in her scrapbook.
The type of people who buy basic how-to information are just strolling along the information superhighway casually seeking whatever. Sometimes they're looking for an infoproduct. Sometimes they want info for free.
But you can bet your last dollar that they're not losing any sleep over that digital camera or starting a scrapbook. And that's what makes selling information products to these types of customers a little harder.
So I don't target these types of buyers.
Besides, there's more than one way to skin a cat in the information sales business.
The great big infoproduct creation secret for attracting intensely rabid customers, that's not really a great big secret.
A few years ago, a friend of mine had a wisdom tooth that was on the verge of exploding in his mouth. Needless to say, he needed a dentist - stat.
I began thumbing through the telephone book looking for a dentist in our area. Have you ever done this? Looked in the yellow pages for a dentist? If you're in a big city, there are like a million of them in there.
However in my search I quickly discovered there were only a handful of dentists who specialized in emergency cases. And only
one that had a location within a 20-minute drive.
So guess who got my friends business? The closest emergency dentist we could find. My friend didn't care about the cost. There was no time to comparison shop. We just found the dentist, and jumped in the car.
The moral of the story... pain is one heck of a motivator.
And that brings me to the really big infoproduct creation secret for attracting intensely rabid customers, that's not really a secret.
Desperate people - people with throbbing problems, pressing issues, and insane drives - buy on impulse. Desperate people buy on impulse because they're in an emotionally charged state-of-mind or state-of-being and they want to get out of it.
So when you
create information products for desperate people, you change the dynamics from being the person who's doing the chasing - (as you have to do when selling a typical how-to product) -
to becoming the person who's constantly being chased.
That's basically why I can sell 10-12 copies of six page report for $24.95 on a daily basis, with minimal marketing bells and whistles.
My customers are desperate. And I know how to push their buttons so they want to buy from me.
And if that logic sounds easy to follow, that's because IT IS.
Have you ever had a sinus infection that
kept you up at night, and wouldn't go away no matter what you did?
People with chronic sinus infections are desperate buyers. (And I know this first hand.)
You can't comfortably go on day-after-day with a nasal drip, a constant headache, achy gums, low grade fever, or that stuffed head feeling. You'd want to stick a vacuum up your nose and suck out everything except your brain and your eyeballs.
It's not an illness that kills you. But it will
make you extremely desperate to find a solution. Especially if you've gone through rounds and rounds of antibiotics, and nothing seems to be working.
People who are losing their hair are desperate buyers too. So are teens and adults suffering from acne. And most definitely people with smelly feet.
Selling information to buyers who live with these types of problems is easy because the problem is clear, obvious, bothersome and possibly embarrassing to the person who has the problem. It's a no brainer.
And this theory
doesn't apply solely to people with health issues.
Desperate people come from all types of situations. And a good percentage of them have the same burning desire to clear up an issue in their lives.
That's why when I write... when I sit down to develop an information product... I write for desperate people 90% of the time. I'm able to make more money with far less work, compared to a typical how-to author.
Would you like to learn how to fatten your bank account by targeting people who are sweatin' bullets for your type of information?
Then check out...
Desperate Buyers Only: An Information Product Creators Guide To Writing and Marketing So That People With Problems Will Buy
UPDATED FOR 2009
all, before you start thinking that this is a repeat of other "how to create an information product" e-books out there, let me clear the air.
When I originally wrote Desperate Buyers Only some years ago, it was really just a handbook I was using in my own business. I began putting it together because I had read so many other e-books from other experts, and found that
their techniques just didn't match my writing personality.
You see, I knew that I wanted to write e-books and reports for several different audience segments.
I also knew that in order to do this and be successful online, I would have to figure out
how to streamline much of the writing and marketing processes.
Even though all the guru's were saying start your own free newsletter, do a blog, create a free promotional e-book, I knew
it wouldn't be feasible for me to do these things for 10 different products, all related to different niches.
That's when I sat down and began
writing my own
info product creation guidelines, based on how I wanted to run my business.
Over the years I've tested my ideas and theories with my products. What I have today is my
final distilled draft. After literally years of tweaking the formula, I've found something that
works pretty consistently AND matches the way I want to run my publishing empire.
The best thing is, since I originally wrote Desperate Buyers Only for myself, it's NOT some 10lb tome with 100 idea generating techniques, 20 CD's and 400 different ways to market your information product.
Everything contained within has worked for me, over the development of several different information products.
You won't learn how to create information products for photographers who want to enhance their macro photography skills, or for NYC visitors who want the low-down on all the hottest clubs.
As I've said before, "how to"
without the desperation factor is a big NO-NO in my book.
But you will discover
how to create info products for people who are begging... screaming... crying... pacing the floor... pulling their hair out... lying awake because they're nervous about something, or they just plain want something with an extreme passion or drive.
You get 'em when they're emotional, you say the right combination of things on your web site, and you've got an information product that you can sell for life.
The hardest part is
knowing who those buyers are, and being able to create a persuasive message when they're on that emotional rollercoaster. If you don't have all your ducks lined up in a row, the process just doesn't click.
And therein lies the power of Desperate Buyers Only.
This 176 page
manual is like a one-month boot camp workout session, concentrated
into a single day.
I give you about a minute or two to warm up, then it's straight
action until the end. I don't waste your time with "you can do this"
or "you can try that."
This isn't fuzzy wuzzy Possibility Thinking 101. This is what works.
What yields cash for me every single day.
Does your topic REALLY push your prospects hot button? Say "yes"
to any one of these 12 questions, and you'll know that you're on the
Can you give _____________ instead of information? This is
the one question that INSTANTLY showed me why certain e-books just
didn't sell over the years.
Can you give _____________ instead of information?
This is the one question that INSTANTLY showed me why certain
e-books just didn't sell over the years
Can you give _____________ instead of information? This is
the one question that INSTANTLY showed me why certain e-books just
didn't sell over the years.
4 Ways to 'season' your e-book so that readers want it NOW, NOW,
NOW! (It will also show you why you're automatically attracted to
How to find an abundance of desperate topics on a commonly used
type of website. (It has NOTHING to do with forums or Google.)
Choose a word, and I'll show you how to figure out what people
are desperate to learn about. You will NEVER run out of potential
The Internet marketing niche ISN'T overcrowded -if- you know how
to laser target this audience. In 30+ pages I'll show you my secrets
for selling to this FOREVER desperate niche. (Nobody else is teaching
3 Ways to write your e-book, including the nit-picky important
details that keep your customers happy, and your refunds low.
I still advocate writing articles to promote your e-book, but
I'll show you how to get the most targeted traffic possible.
AdWords for Cheapskates. I'll show you some new methods I use
to to keep your costs low and your conversion high.
The no-wasting-time 'cheaters' technique to get all the publicity
you want for your e-book.
Meet the Q&A Sales Letter Worksheet... After dozens of
consultations with readers, I've figured out where most people have
problems writing sales copy, and how to fix it.
See how I GIVE AWAY one of my e-books, and generate profits
WITHOUT including any affiliate links, or pushing a back-end sale.
(I'm totally in love with this technique!)
Situations when you should definitely do print - and why.
I'll show you step-by-step how I randomly found desperate topics using
the techniques I teach. You'll see exactly how where I got my ideas
I'll show you step-by-step how I randomly found desperate topics
using the techniques I teach. You'll see exactly how where I got my
This is a
system that's so precise, a full 90% of my e-books generate cash
on a consistent basis. Consistent meaning I get orders at least
3-4 days out of the week for each title.
That's EASY money.
One necessary extra I included in the
new 2009 edition...
After years of writing
desperate e-books I've realized that it's not enough to know how to
You need to know how to
write e-books fast. That's why I've included a copy of my Good and
Fast Content Creation Formula as a special bonus with Desperate Buyers
The Good and
Fast Content Creation Formula sells for $129.
Yeah, right now, the
print edition is selling for $129. But
you'll get a free PDF version
as a very special bonus along with Desperate Buyers Only.
I'll show you my research
strategies... I'll show you exactly how to crank out 10, 50, or even
100 pages of content in record time. This is the kind of stuff that'll
take you to the next level.
Around 95% of the techniques I taught
in the first edition of DBO have changed in the 2009 edition.
But 3 things have remained the same...
1) My technique
isn't about getting rich quick. See the box below for a further
2) I teach you the
actual techniques I've used to build my business - no more and no less.
(So don't be shocked that I DON'T talk about things like Facebook and
Twitter. I don't use those tools to sell desperate e-books.)
3) I promise that
even if you're a seasoned pro, you're going to learn something new here.
If you're here to learn, I'm ready to teach!
isn't about getting rich quick... it's about getting paid
In the past couple of years
I can count on 2 hands the number of days I haven't had any orders.
single day that I wake up, I expect to make money. I'm
talking Christmas, New Years, and every holiday in between.
Some days I expect to make
thousands. Most days I expect at least $200. And as I add more
products to my base, that number constantly goes up.
I don't have a bunch of
affiliates selling products for me.
(This e-book has the most
number of affiliates I've ever had! But for my other products I have
5 affiliates combined.)
I don't have a list of 10,000
newsletter subscribers who buy from me whenever I send out a new
And I don't consider myself a
Pulitzer Prize winning author.
In reality, I'm a nobody.
Using my techniques you can be
a nobody, with no affiliates or no newsletter, and still make money
every single day.
The plan works if you're
prepared to sit down and work the plan.
Desperate Buyers Only costs $77.
The time you waste writing "traditional" how-to e-books that only sell a few copies, will cost you at least 20-30 times that much.
I write for a living.
So I know all about the
time and effort it takes to get from Point A (idea stage) to Point Z (selling the product). It can be like a long, bone chilling blizzard that buries your car under 5 feet of snow. Brutal.
Now let me ask you a question... How many times have you ended up
well past Point Z, still waiting for that small flood of buyers to come in?
Isn't THAT even more frustrating?
To spend hour after hour ticking away at the computer, thinking you're writing for some boiling hot niche.
Then to wake up 6 months later and realize you've only made 12 sales. The information superhighway is littered with failed infoproduct sites from well intentioned how-to authors. Talk about a reality check.
Yeah, I know not everything you write is going to be a winner. But there are
ways you can significantly increase your chances at success.
Carefully choosing your projects and writing for desperate people is definitely one of those ways.
So before you start thinking that $97 is too much to spend on my time-tested advice, I want you to carefully consider the far greater costs it takes to write several crappy books that don't generate enough to even repay you for the time you spent writing them.
$500... $1,000... $2,000? What about the web site design? E-book cover? Copywriting?
If you're happy with your existing arrangement, I wish you nothing but luck.
But if you want to
write for buyers who are pulling out their credit cards in a rabid frenzy, then stick with me. I'll show you everything you need to know.
And because I originally wrote Desperate Buyers Only as a
game plan for improving my own infoproduct sales efforts, you'll find that you can
get started with the techniques immediately.
Each page is food for thought.
This is a fluff-free zone.
Desperate Buyers Only receives kudos from Allen Says,
owner of the wildly popular Internet Warrior Forum...
I stumbled across Desperate Buyers
Only tonight and wanted to congratulate you.
I know a 'lot' of people who need this
I was impressed how you had it
all down to a complete 'system', easy to
put into action again and again. I sent
the book to kinko's and had it printed and bound. Great job!
The Internet Warriors
...and top affiliate marketing
guru Ewen Chia.
I'll be the first to
admit I wasn't expecting much before reading "Desperate Buyers
Only" having been a well trained product creator
myself...however...your book really blew me away!
It's one of the most
refreshing, unique and quality guide on profitable product
creation I've come across. You zoomed right in to the stuff that
works without fluff, and a lot of people will find this truly
useful. Well done!
- Ewen Chia
Of course your purchase comes with
a full money back guarantee.
Remember those PayPal screenshots you saw above? Well those screenshots wouldn't exist if it weren't for my Desperate Buyers Only techniques.
So I'm 1,000% sure they work. And I want to give you the same opportunity to experience the pleasure of steady sales on a regular basis.
Get a copy of Desperate Buyers Only. Read it. Put my techniques to work.
If you don't think it's going to work for you, return it within 60 days and you'll receive a full refund.
No hassles, no arguments. No threatening e-mails.
I'm a fair business person who
simply wants you to be as amazed with this technique as I am. If you're not,
then it's your full right to request and receive a refund.
That's my promise to
Desperate Buyers Only
is the 'missing link' for many niche marketers.
I just wanted to send
you a quick email... I purchased Desperate Buyers yesterday
and have to admit, I was blown away! I am also a niche
marketer. And there is zero doubt that your systems and
techniques are truly valuable.
I really appreciate
how you used your own niche sites as a way to illustrate
your systems. I immediately went back through all my niche
sites and incorporated your techniques. Great product!
To Your Success,
Are you ready to target buyers who will actually clamor to buy your products?
Desperate Buyers Only is a PDF document, so you'll be able to download and read it the same day you order.
When you receive it, print out page 93, and keep it visible in your immediate workspace.
I keep a copy of this chart with me at all times in my Palm Pilot. This is my favorite tool for generating/judging ideas for desperate buyers. It will change your entire way of infoproduct creation.
Now read the entire manual.
You can begin putting the ideas to work immediately. It's a very straightforward process. And it's explained in a step-by-step fashion.
Leave the typical "bookstore book" mentality to the writers who need to see their names in lights - (and eventually on the remainder shelf.)
Learn the Desperate Buyers Only technique and create products that are in demand, for the price that YOU demand.
Add To Cart
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You'll get IMMEDIATE ACCESS to the report.
Here's to your profit filled days!
P.S. - Curious to
see what one of my desperate e-books actually looks like? I'm
going to include a copy of one of my top sellers along with
Do you have the first
edition of Desperate Buyers Only? I'm also going to include an update
on the first set of case studies I presented.
Don't think you're getting
the same old DBO. This is an entirely new product.
Grab It Now.
The best feedback always comes
completely unsolicited. (I love my buyers!)
Honestly I think your book
on Desperate Buyers is the best. It's totally original and
contains the best information I've read so far.
I'm not just saying that, I
have courses on creating your own products that I bought several
years ago that cost as much as $700 and everything in between.
In my opinion yours is the
winner. If someone wanted to get one course out of all the ones I
have I would tell them to get yours it's the BEST!!!
Two complaints though. (Not
really) You write so well and your thoughts follow a logical
manner you need to write two more books, one on how to write as
clearly, logically and concisely as you do. The second on writing
ads. I'm not just saying that, I have tons of books on both
subjects and I LOVE THE WAY YOU WRITE!!!
Desperate Buyers Only
P.O. Box 516
Summerfield, FL 34492
Copyright © Alexis Dawes | All rights reserved