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How to Use Two Tier Affiliate Programs
to Your Advantage
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Two-tier in affiliate
marketing involves an affiliate and a sub-affiliate.
Two-tier is an enticing feature in
an affiliate program wherein, affiliates are allowed to sign-up
additional affiliates below them. So that when the
sub-affiliates otherwise known as second tier affiliates, earns
affiliate commissions, the affiliate above receives affiliate
commissions too. When you sign-up for an affiliate program, you are
identified as the first tier and the person that you have recruited
or encouraged to sign up is the second tier.
The common mistake an affiliate marketer does is depending on your
second tier to do the job for you. To use two-tier affiliate programs
to your advantage and generate more income by encouraging
sub-affiliates to sign-up below you, be sure that you carefully choose
your affiliate merchant!
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Pick those merchants who:
- Generate stable stream of high
quality products
- Give high or just affiliate
commissions
- Has a user-friendly website
which you can access anytime so that you can monitor your statistics
including visits and sales
- Offers real time tracking
- Furnishes you with a proven and tested
powerful marketing tools to promote the products
- Gives high visitors-to-sales
conversion rate
- And treat their affiliates very
well. You can also sign-up for the merchant who gives high
visitors-to-sales conversion rate.
Two examples for perfect two-tier
affiliate programs are:
Don't waste your time and effort
and worse, damaging your integrity by promoting poor affiliate
programs! Your visitor will surely presume that ALL the other products you
are reselling must be dreadful too. So pick first-rate affiliate
programs. This not only helps you build up a good relationship with
your visitor, but also, you can easily get more tiers to sign-up
under you.
Be cautious of some affiliate
programs that give more importance on the profits to be earned in
taking on other affiliates than on the income from sales! This kind of
affiliate program offers a very low first-tier payment but a
sky-scraping second-tier commission. Avoid them!
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If you want to start an affiliate
program of your own, you surely have to decide whether it will be
a single tier or two-tier affiliate program. Let's discuss a bit
on the benefits you could get out of two-tier affiliate program.
First, your profit will increase due to increased sales
from the customers that your second tier has referred. Second, you
have a much broader customer base to which you can sell
your products and services. Then, you gain more and stable income
because the customers referred by your affiliate and
sub-affiliates could probably develop a lifetime loyalty on
your site and your products. Plus, you have an army of
sub-affiliates who will promote and resell your products and
services to their visitors and subscribers.
Two-tier program has been a proven winner and should be the
number one choice for the budding affiliates as well as for the
affiliate program managers. When you start gaining profits from
your site as well as your tiers, this is now the right time to say
that you have used two-tier affiliate program to your advantage.
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