There are a number of reasons people write articles and post them at Ezines.
(1) Ego: It's always nice to see your name in print, and I never tire of it!
(2) Marketing. This is the official reason many write, whether it brings business in or not.
(3) Practice: Writers write; it's what we do, and Ezines let us refine our abilities.
But there's even a more tangible reason to write, and I'll share it with you.
If the average article you write is 500 words, and you craft only 100 of them, you'll have enough text for one non-fiction book.
Publlishers look for 50,000 words, and you'll be able to give it to them.
I've used my articles before as content for books, and the process works very well.
Today's readers have limited time and even more limited attention spans. You've heard of TV 'sound bites,? when it comes to reading, people also appreciate little morsels that they can digest quickly.
At 500 words per idea, you're allocating the right amount given today's tastes.
But to take advantage of these numbers, you should concentrate your articles in a category or two.
That way, you'll be able to bundle them together under a coherent, attractive theme and they'll sound like they go together.
Why not benefit in multiple ways from your writing?
That's my philosophy, and I'm sure it can work for you!
Dr. Gary S. Goodman is the best-selling author of 12 books, over 600 articles, and the creator of numerous audio and video training programs, including "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant-a favorite among salespeople and entrepreneurs. For information about booking Gary to speak at your next sales, customer service or management meeting, conference or convention, please address your inquiry to: [email protected].
