Free publicity can help to spread the word about your name and business. There are many ways in which you can publicize your web site at no cost. One proven strategy for getting free publicity and to attract visitors is through the simple art of article writing.
There are thousands or more places accepting ezine articles, also known as newsletters, journals, periodicals and online news.
Anyone can write articles to promote their business. You will need to structure your article so that you are providing good quality information and content for the benefit of readers. Blatant advertising will guarantee that your article will be declined for inclusion to any ezine directory.
Target your readers by focusing on your niche, or subject expertise. Use keywords in the body of your article, particularly for online directories. These huge sites submit regularly to the search engines. So you need to leverage as much free publicity and targeted traffic as possible.
Blending relevant keywords into your article will help attract targeted visitors to your articles.
Resource Box
You should include your resource box with every single article you submit so that your site url will point back to your site and business.
Tip
It is a good idea to set up a web page with an opt-in form so that readers of your article can opt-in in to your mailing list. Avoid using your email address in your resource box for subscription purposes. Due to the overwhelming presence of automatic email harvesting software your email will be extracted and used to send unsolicited messages.
Use articles to:
1. Position yourself as an expert in your field
2. Free publicity for your business
3. Gain new subscribers
Writing articles for the first time may seem like a daunting task at first but there are courses and software available online that can help you. Try a search for articles online in relation to your niche to help you get an idea of the types of articles your readers may be looking for.
Write those articles now and submit them to as many directories as possible in order to get all of the valuable benefits I have described in this article.
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