Learnhomebusiness.com - Free Article Marketing Guide & Article Writing Tips                                     Learnhomebusiness.com - Article Writing Resources

Article Marketing Guide Articles

 

Back To
Article Marketing Guide Index Page

Article Marketing Secrets - Free Video Download

Download the Article Marketing Secrets Videos For FREE!

The easy, proven and simple way to churn out high quality articles that ensures a long term residual traffic!

 

Grab -$1000 Value 
Gift Series -Free!

 

Discover All About Article Marketing & Article Writing!

   

Welcome to Article Marketing Guide & Article Writing! 

Article to Video Converter In Seconds
 

The Barely Breathing Headline


Spin Rewriter Pro V.5.0 Gets People
Over 139,000 Visitors In Just 3 Months
And It Will Do The Same For You...
Slaughter Your Competition!

Article Marketing Tools

Head Over To The...
#1 Article Writing Tool On The Internet

 

You have two seconds to get all you want from your Classified Ad and this lies in your headline. Your headline will get people to read further and click, sign up, order, register, subscribe, or take action that eventually leads to a sale. Knowing this as fact, if you had just two seconds to seize everything you've ever wanted in sales, would you know what to write?

Most of us would not. Skillful writers or wordsmiths hold the real power in sales. They are the speechwriters, journalists, novelists, advertising copywriters and the like. And if we had one at our beck and call, we might submit our barely breathing headlines and watch as they perform open heart surgery by merely changing some of our words.

People are moved by words; poets have known this for centuries. Certain phrases or words create strong mental pictures in our minds. Mentally we are always busy. We never stop thinking even in sleep. If you can raise a question with your headline that drives your reader to look for the answer, then you're going to get them to read the body of your copy.

It's not the product or service that inspires the customer's desire for it. Rather it's the anticipation, the feeling that they will experience as a result of owning it. Therefore, stop describing all the wonderful features. Instead paint a mental picture of how their life will change once they have the benefit of using it.

Campbell Soup gave us a simple mental image with, ?Mmm mm good?. That mental image has worked for millions of buyers. Avis convinces us ?We try harder? so when we think of renting a car, we first think Avis. I know many guys who only wear Levi jeans and in particular ?501 Blues?. Wendy's tells us it's okay to be square. These are all mental images that endure.

Someone coined the phrase 'sell the sizzle, not the steak?; a great example of mental imaging. If you're not advertising a mental image, you probably have a barely-breathing headline. It matters little how grand the text of the ad is, no one will get that far. In simple math -- you lose 10 to 100 times the cost of your product in the time you spend creating your headline.

Do You Make These Mistakes In English? Here's a title that offers a direct challenge. The hook is in the word ?these? and it compels you to investigate. Do I make these mistakes you might ask yourself? And if so, there seems to be a promise of help if you do. Eliminating the word ?these? would not force a reader to inquire further.

Compare these two headlines for appeal -- We?ll Help You Make More Money or, We?ll Help You Pay Your Rent. The lesson here is the magnetic use of the specific. A monthly obligation is fixed and distinct in the mind. ?More Money? is just too general.

?Free? is, of course, a rather trite and moss-covered word. Yet no one has come up with a substitute for it that is equally as strong or less blatant. It still works for virtually everyone, but if you are aiming at professional or more affluent prospects you might think of replacing it with ?complementary?.

Each day we are subjected to hundreds of ads on television, billboards, store fronts, and just about anywhere we turn. Ad agencies refer to this continual rush of advertising as ?noise?. Small wonder we have become immune to advertising. The only ones we take particular interest in are the ones that rise above the ?noise?. Many do this with comedy.

David Ogilvy will be best remembered for his famous Rolls Royce copy: At 60 miles an hour the loudest noise in the new Rolls Royce comes from the electric clock?. Notice that a long headline that really says something is much, much better than a short headline that says nothing.

Incidentally, when engineers back at the Rolls Royce factory read Ogilvy's copy, their response was: ?We really must do something about that darn clock?.

? 2005 Esther Smith

Smith publishes a syndicated weekly Newsletter. She is a Profit Masters Team Director: http://thepermanentventure.com/profitmasters.htm and sells Webucation from her website: http://www.exec-lifestyle.biz and coaches anyone wishing financial independence with a home business.

By: Esther Smith

 

 

 

Article Marketing Tools - Cheap And Efficient


More On Article Writing & Article Marketing

Tips for Writing Successful Articles
Regardless of what you write, there are a few factors that will make your articles stand out from the sea of other pieces of article writing...
Click here to read..


How Can a Webmaster Benefit from Article Marketing
What's LinkShare, And Do I Need To Use It In Affiliate Marketing? Joining networks like LinkShare can be of great help...
Click here to read..


Making Money with Articles: Article Directories
Articles directories are a great place to publish your articles for free so that they will make you money. Many people interested in your product or service will see...
Click here to read..


 

Back to Article Marketing Main

Back to Home

.............................................................................................................

 

article writing - Google News

How do you write a Taylor Hall trade article? - The Copper & Blue (blog)

View Original Article Thu, 30 Jun 2016 14:17:32 GMT

The Copper & Blue (blog)

How do you write a Taylor Hall trade article?
The Copper & Blue (blog)
I could take the mature, grateful approach by writing an article summarizing what Taylor Hall has meant to Oiler fans and expressing my appreciation for all that he's done and how committed he was to staying in Edmonton until things got good. That's a ...

and more »

'Writing while White' article sparks controversy - Fusion

View Original Article Wed, 08 Jun 2016 15:05:05 GMT

'Writing while White' article sparks controversy
Fusion
You probably haven't heard of Voice of Youth Advocates (VOYA) Magazine. The ?library magazine serving those who serve young adults? has been around since 1978, and caters to a niche population of YA librarians, authors and enthusiasts. It's the kind of ...

Lindsay Lohan writing a book on 'how to overcome obstacles' - New York Daily News

View Original Article Thu, 30 Jun 2016 16:07:00 GMT

New York Daily News

Lindsay Lohan writing a book on 'how to overcome obstacles'
New York Daily News
Once-troubled ?Mean Girls? alum Lindsay Lohan is ?in the process of writing a book,? she told Vanity Fair in an email interview published Thursday. ?I am very excited to share my personal experiences in life and how to overcome obstacles,? she said. ?I ...
Lindsay Lohan on Turning 30, Having Kids and Overcoming ObstaclesPeople Magazine
Lindsay Lohan Is Writing a Book About Her ''Personal Experiences'' and How to ''Overcome Obstacles''E! Online
Lindsay Lohan Is Writing a Book About 'How to Overcome Obstacles'TheWrap
Fox News -Fortune
all 57 news articles »

Why Handwriting Is Still Essential in the Keyboard Age - New York Times (blog)

View Original Article Mon, 20 Jun 2016 10:45:42 GMT

New York Times (blog)

Why Handwriting Is Still Essential in the Keyboard Age
New York Times (blog)
Last year in an article in The Journal of Early Childhood Literacy, Laura Dinehart, an associate professor of early childhood education at Florida International University, discussed several possible associations between good handwriting and academic ...

article writing - Yahoo News Search Results

Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title

View Original Article Tue, 14 Apr 2015 04:13:33 -0700
If you have been looking forward to the followup album to Four, Liam Payne has good news for you. Revealed on his Twitter account on April 13, Liam Payne states, ?Huge day of writing so excited the team never stop!? Liam Payne?s second tweet was, ?1st day writing the album it?s gunna be a great Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title is an article from: The Inquisitr News

Report: Rolling Stone rape article 'journalistic failure'

View Original Article Sun, 05 Apr 2015 18:08:18 -0700
RICHMOND, Va. (AP) - Rolling Stone magazine retracted a widely discredited article about an alleged gang rape at the University of Virginia after a top journalism school issued a scathing report Sunday concluding it had failed to meet proper journalistic standards.

Left Bank Writers Retreat Offers a Paris Literary Tourism and Writing Workshop Travel Adventure for June 2015

View Original Article Mon, 13 Apr 2015 00:17:11 -0700
A Paris literary tourism opportunity, the Left Bank Writers Retreat allows writers to follow in the footsteps of Ernest Hemingway and others while finding inspiration and writing techniques to inform their own work. The six-day small-group writing workshop, held annually in Paris each June, combines a hands-on writing salon with literary experiential travel adventures. (PRWeb April 13, 2015 ...

The Best Management Article Of 2014

View Original Article Thu, 26 Mar 2015 08:52:28 -0700
Share buybacks destroy our economy: their root cause must be removed

writing articles - BingNews

Writing Through the Moment

View Original Article Wed, 20 Oct 2021 13:30:00 GMT
The Kings are known for making TV that captures the Zeitgeist. It?s a high-wire act that?s gotten trickier post-Trump.

5 Best Dissertation Writing Services According to Content Research made by TopEssaysInspector

View Original Article Thu, 21 Oct 2021 11:57:00 GMT
Huyen Thanh and her editing team from Top Essays Inspector checked and evaluated the most popular web dissertation writing services to make a list that students can use and get the needed help within ...

Writing About a Past Injustice Helped Her See What Has and Hasn?t Changed

View Original Article Wed, 20 Oct 2021 02:00:00 GMT
Nadifa Mohamed is a Booker Prize finalist for her novel ?The Fortune Men,? a story about a false accusation and the tragedy that resulted.

DAVID MURDOCK COLUMN: On writing, reading and coffee

View Original Article Sun, 17 Oct 2021 04:00:00 GMT
While out and about over the past few weeks, I?ve met several people who have asked me how I write this column every week. I usually answer that question with a brief explanation of how I go about the ...

 

 

 

You Will Need this Page
Again! Click Here to

Now!

Copyright  www.learnhomebuiness.com. All Rights Reserved.