With over 575 articles to my credit at one ezine site, I've been able to track their performance across several categories.
And the results may surprise you.
Unlike the adage, "If you build it, they will come;" if you write articles, the best readers, the ones most capable of helping your career or enterprise, will NOT necessarily find them.
As a matter of fact, a piece of wisdom gleaned from the behavioral sciences applies. Because people are highly selective in approaching and avoiding certain types of information, you can be assured that in all probability, the people you want to read your stuff will NOT be in your audience of ezine readers.
Now for the numbers. Of my 575 articles, guess which ones are read the most?
Are they those that deal with sales, success, customer service, and telemarketing issues or with coaching or consulting?
No, the most read are articles about WRITING, read by other writers.
In marketing terms, this is like preaching to the choir or kissing your sister (or brother, as the case may be).
WRITERS are readers, tire kickers, Lookie-Lou's, and not buyers, at least of what I have for sale.
The site at which you may be reading this piece boasts having over 25,500 writers.
Guess who is reading what you're writing?
Largely, it's them.
Ask yourself: Do I have anything that they want to buy, need or absolutely must buy?
If the answer is no, reconsider the wisdom of posting your articles.
Instead, find a way of getting them in front of the people you really want to impress!
Dr. Gary S. Goodman, President of Customersatisfaction.com & The Goodman Organization is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: [email protected]
For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com
