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Whatever SEO strategy you adopt, your ranking will fall occasionally!
So the question is how fast you can come up with a different SEO strategy to recover? What will you do again to come up with a new SEO strategy?
How to Recover from a Ranking Tumble.
As the search engines continue to improve, your SEO needs to as well. A ranking
tumble for your website can be devastating. You need to recover as soon as
possible – it’s not the easiest task in the world, but it’s not as hard as you’d
think. The most important thing to keep in mind is that you cannot panic. You
have to keep working on your SEO projects and you need to remember that listings
and rankings come and go spirally at times but that search engines won't let you
down if your site is useful.
The experts’ advice to websites that have lost their ranking is usually to start
over, following current and good SEO information. Look over your entire site and
insure that you haven't done something that would have caused this sudden change
in listings and rankings. Normally if you haven't done anything wrong, your
links will slowly begin to reappear again especially if you have a nice sized
linking network that is listed well.
But if you have done something, then a reassessment is called for. You need to
have a new SEO strategy.
One step that you can take is to narrow your site’s focus and work hard on one
or two keywords. It doesn’t seem like a lot, but it’s sufficient. Make sure each
page of your site includes good enough navigation that someone can get anywhere
from anywhere else, and make sure you do this with plain ‘a href’ links, not
fancy JavaScript.
Because Search Engine crawlers have a problem with JavaScript and it affect you
SEO strategy.
If you are using frames, now is a good time to dump them. You can replace them
with scrollable <div> tags and have similar looking pages that search engines
can index more easily. The most important concept in recovering from a ranking
tumble is to perform damage control. Any SEO operation that you have performed
that could be deemed as controversial you should immediately disband. If you are
lucky, your web site hasn't been permanently deleted from any important search
engines.
Once you have performed all of the local damage control that you can it is a
good idea to insure that your file sizes are relatively small. Make sure that
you don't have any excessive images or large external files that will cause a
search engine to give up on its attempt to index you. Make sure that you haven't
created a linking loop that Google's bots can't find a way out of.
Links are very important to your website’s rankings, and you need to consider
finding good link partners to improve your targeted traffic and keyword
relevancy. If you have a decent crop of link partners already you can request
that they move their links to your site to a higher traffic page for a short
period of time so that you can get re-indexed. They may be willing to do this if
you remind them that the links from your site to theirs are more valuable once
you've been indexed than they are when you are un-indexed.
PR Maximizer
is a very good software that can find you quality links automatically.
If you submit to the search engines properly the first time and you have a good
SEO maintenance plan, you’ll only need to submit your site once. You might
consider hiring someone to keep your site regularly updated, as
regularly-updated sites rank higher. If you have recently suffered a ranking
tumble, use Google Sitemaps to get your page back into Google. This is the
fastest method available and is the strongest damage control that you will be
able to perform.
And creating a Google Sitemap is not a hard task. It must be integrated into
your overall SEO strategy.
Next thing on your SEO is building content. Any content will not do. It should
be content written for SEO with well chosen keywords and phrases.
Build great content around your
Keywords
or Phrases. Remember that content is
King for both visitors and search engines. Your content must be extremely
relevant to your key words at this point. You don’t want to try to pull a fast
one because this was probably the reason that your ranking tumbled in the first
place. Remember: When you are recovering from a rank tumble, you are at the
search engines’ mercy. You cannot possibly recover if you try to do anything
that doesn’t seem right to the search engines.
Submit your website properly to each search engine and directory by hand, making
sure you understand each site’s rules. Using automatic submissions is just not a
good idea. There are so many things that can go wrong and you just don’t know
what goes on behind the scenes. Work by hand and if possible, contact the search
engine or directory and ask them if there is a specific reason that your site
was suddenly removed. Ask them if there is any action that you can take to make
up for any mistakes that you may have made.
Then proceed further calmly and submit your site again. But again know that,
any SEO strategy will have to undergo constant changes. Internet is fast
changing, search technology is fast changing; So it is inevitable that your SEO
strategy also needs to change with time.
Get as many one-way links as you can from directories or pay to have good
websites link to yours. One-way links are better than two-way ones.
Monitor your results regularly to find out what’s working and what’s not. Don’t
be afraid to make changes.
Keep all these things in mind and you can recover from a rankings tumble easily.
Hope you enjoyed this article on SEO. You will find many more informative
articles on SEO spread around this site. Enjoy them too!
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