Welcome to Search Engine Optimization Guide
Costa Engine Mesa Optimization Search Article
Before you begin any SEO effort, you need to evaluate your sites profile..
This will be the document that you will follow to come up with a perfect SEO
strategy as far as your site is concerned. A proper profile will save you lot of
effort and time.
How to Evaluate Your Own Sites SEO Profile.
Before you can evaluate your sites Search Engine Optimization profile, you
need to understand what an SEO profile is and how it works. An SEO profile for a
website is just like a marketing plan or a business plan basically, its a
strategy document, putting your decisions into words. This is best performed on
a computer program such as Microsoft Word as these programs do provide the best
bang for your buck.
Ideally, writing your SEO profile should consist of the following:
Introduction : Include a BRIEF but focused description of your company as
well as a purpose statement of some kind. If you can describe your company in a
neat, tight format, you will be one step ahead of most in the SEO game.
Goals relating to your Search Engine Status : What do you want your page
rank to be? Where do you want to be listed under
specific
key words? top 50? 25? 10? How many pages of your site do you want
search engines to index? Do you want to pay for listings? These questions will
get you started, but you must go more in-depth into your SEO goals. Also include
the search engines and directories that you feel are necessities such as Google,
DMOZ, Yahoo!, and MSN.
Take care while preparing your SEO profile. Answer all questions in details
as possible with facts and figure. You need to do a very comprehensive
profiling.
Once you've written an SEO profile, you can compare it from time-to-time with
what's going on with your site, before either adjusting the site to reflect your
strategy or adjusting the profile to reflect a strategy change. Generally, it is
wise to stick to the plan, but occasions may arise when you find that this is
simply not logical anymore. In these cases, you must re-evaluate your entire
plan because one change can effect the rest of your strategy. If you have an
extremely intricate strategy that depends on one thing going well, you may want
to diversify your strategy. Your profile should especially focus on special
things you plan to do that aren't standard SEO practice. Standard SEO work can
get you only so far. Every one of your competitors is probably doing the same
things so get creative. This is one place where doing something for yourself can
really push you to the top. If you already have a high-ranking site, you should
use your profile to document the reasons why it has happened, to help you
maintain your high ranking.
Keeping your SEO profile updated will allow you to stay current not only on
what's going on with your website, but also on what's going on in the SEO
industry. The SEO industry is very fickle. It can change suddenly without
warning to reflect what a search engine or directory believes to be the opinion
or benefit of the market. Remember that search engines are always in competition
with one another to deliver the most results of the highest quality. If you stay
on top of your quality, changes in the SEO industry will have minimal effect on
you. It is still important to track these changes in order to ensure that your
site gets maximum exposure. Evaluating your website and profile regularly give
you an advantage in the market you should never let a profile get older than 3
months, and you should refer to it and update it every time you make major
changes to your site. These changes include additions of services or removal of
services as well as design changes and SEO work.
There is software available online that can help you evaluate your site's SEO
profile. Some of these software are very useful, others are very overrated.
SEO Elite is a
very good tool for this. The difference that these programs will make in your
fight for page rank and listings depends on your interpretation of the results
nearly as much as it depends on the value of the software itself. In order to
find some software simply Google for SEO software. Reading the reviews and
making judgment calls is the best way to determine the worth of SEO software. If
you think that its worth going for look at the cost of it. If the cost seems to
high, it probably is. You can generally evaluate your SEO profile on your own
once you have learned what to look for in an Search Engine Optimized page.
Hope this article on SEO worked for you. Many more related articles can be found
around this site.
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