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Tracking the performance of your keywords is an important function of SEO.
This way, you will what tweaking needs to be done with your keywords and come
out with a better SEO strategy that gets you better results.
How to Track Keyword Response Rates.
In today's market, its crucial for every marketer to track keyword response
rates for improved SEO. Its simply the only way of tracking advertising results
and knowing which of your keywords are working for you.
In the online marketing world, its just as important to track your ad results.
Knowing the exact response rate to your advertisement lets you to figure out how
well it performed, which can help increase your profits and lower your costs.
Never hesitate to change a poorly responding advertisement. Try and make it work
better with a different keyword and for better SEO.
Pay attention to headlines, ad copy, graphics and layout, and then be sure to
re-test the ad. You might also find that where your sites are running is the
problem try alternative systems. By the same token, you should test your
keywords to make sure that they will work the way you want them to. They're very
similar to advertisements in that they either work brilliantly or not at all.
Tracking your ad results allows you to be sure that your ad publisher has
followed through on their end of the bargain, and the information you gather
allows you to prepare better campaigns the next time. The best way to track
online ad results is to measure click-through rates (the number of people who
clicked on your advertisement). There are other measurements such as conversion
ratio (the number of people who click through and buy), but measuring
click-through is a fine way to get started. There are three methods of tracking
click through rates mentioned below:
CGI Scripts.
You can download CGI scripts at plenty of websites, and you can place CGI
scripts in your CGI directory if your web host supports it. Try to find a small
but powerful CGI script that tracks clicks on your site do it invisibly, so your
visitors don't know you're tracking them. Getting a custom script can be great,
as long as you don't pay too much for it.
PHP and ASP Scripts
Some CGI scripts are better than others. Basically, CGI seems to be dieing
slowly but surely. It is being replaced by ASP and PHP both of which have
scripts available to perform these actions. PHP is emerging as the preferred
language for server side scripting and is therefore the most accessible of the
group. Depending on what your hosting service offers you should be able to find
free tracking software simply by Googling for the software in the particular
scripting language that you need. If you are unsure as to whether your hosting
service allows a particular server-side scripting language, don't hesitate to
ask. Most of these providers want all of their services used otherwise they feel
as though they have wasted time and/or money implementing the service.
Online Tracking Services.
By far, online tracking service is the best for a newbie as well as for someone
who do not want to dabble in all these scripts. There exists some very good
services that can help you with SEO efforts.
Online tracking services count click-throughs using own servers. This is usually
free, although most require you to upgrade to paid versions before they'll let
you do anything useful with the statistics. The upgrades are worth while, but
you should try out the free version before upgrading to make sure that you are
comfortable with the user interface. Once you've decided on a software to use,
shop around. See if there is a similar interface on something cheaper. Your
money can go really far on the internet, and if you're lucky you can take
advantage of special offers.
One such service that we recommend is
Aweber. They give
you not only a tracking service, but unlimited autoresponders and you can even
send RSS feeds.
Banner ad click-through rates are usually between 0.5% and 5%, although for e-zines
it can go as high as 10%. That's about average compared to offline marketing
methods, which average roughly 2%.
If you provide a service to a niche market, you are more likely to see higher
click through rates. Professionals in the area of online marketing often settle
for no less than a 7% click through rate. These rates can be done and should
certainly be shot for.
Regardless of which tracking methods you use, you need to be tracking your
keywords and advertising results somehow its essential, and it takes you a step
further in the SEO marketplace. Every set of statistics lets you get to know
your sites market position better and better, and gets you one step closer to
where you want to be.
Hope this article on SEO benefited you. Surf around this site and you will come
across more useful information on SEO.
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