Welcome to Search Engine Optimization Guide
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The basic question is should we need an SEO professional?
There varying opinions about it. This article focuses on choosing an SEO provider with minimum damages and maximum benefits for you. After all, SEO is needed for your website.
How to Choose an SEO Provider.
As the demand for search engine marketing continues to grow, so does the
demand for experts in the area. In recent months, mass emails seem to be the new
promise of top search engine rankings. How do you choose an SEO provider that
will understand the needs of your website and provide quality service?
This is a very important question to address. You choose the wrong kind of SEO
provider - they can cause everlasting damages to your website by using black hat
(unethical) methods.
So let's breakdown the elements of SEO, to make it easier for you to recognize a
good product. To find a good SEO provider, look for these things:
They must have long experience and must have a good standing in the market. You
can find out about this by hanging around SEO forums asking relevant questions.
They need to be able to check your current site, evaluate it and set goals for
it. They should develop a list of target keywords relevant to the site, write
and insert good meta tags for you, and check all other tags to make sure that
they're alright. They should also check all your content and make
recommendations on how to improve it to get better search engine rankings.
Or if you are interested in a very good Search Engine Optimization software
that use ethical methods, try
SEO Elite.
Also your SEO provider should provide link-building programs, including writing
and submitting listings to directories and giving you ideas on who to ask for
links from. Reports tracking search engine referrals to your site are always
good, especially if they explain what they mean and how they can be improved.
Website maintenance is a very important aspect of any SEO program. Once their
site has been optimized, many people don't realize that they need to keep up
these methods over time. If you let your site lapse back to the way it was as
you add new content, then you'll need to start all over again.
What kind of price can you put on all this? Well, pricing structures for SEO
vary a lot between companies. Some companies will charge more because they
include a monthly maintenance fee, while other companies offer customized
proposals based on a websites specific need. In general, good SEO can cost as
much as $150 an hour, so be prepared for that. Keep in mind that the larger your
site is, the more work will be involved. It will naturally take less time to
optimize a smaller, simpler site, so keep this in mind when you consider the
pricing.
After you're more comfortable with what the services offered are and how they're
priced, you'll want to make sure that the company you're choosing as your SEO
provider has the knowledge and skill to complete the work for you. You should
talk to three or four companies before you choose one. Be sure to ask them these
questions, and back off if you don't feel like you're getting an honest answer:
1. How long has your company been in business? Can you explain what your
previous experience is and what principles your SEO works under?
2. What other services do you provide besides SEO? Do you provide Internet
marketing services?
3. What kinds of industries have you serviced previously? Can you provide me
with checkable references?
4. Could you provide us with a list of past customers for you have don SEO?
5. How will you break down the cost of your services?
6. How much will I need to do myself for this SEO project to run smoothly?
7. How much time do I need to set aside to communicate with you during the
process?
8. How long does it usually take to achieve results? (SEO is a gradual process,
so a reply of anything under 6 months should be a red flag for you).
9. Is it possible to have someone from your firm teach us how to maintain your
SEO once its done? (If they tell you that you wouldn't be able to do it
yourself, then that's another red flag).
When they do send you a proposal on the project for SEO, you will want to make
sure that it contains everything you spoke about, and everything else that
should be there. If the answers to any of these questions are missing, you
should walk away:
1. What specific services are included in the contract? Are any omitted? Make
sure that what you discussed and wanted is included.
2. What is the name or position of the person you will be working with? Are you
dealing with a salesperson, a designer, or someone else?
3. Are allowances made for communication with you? Are there any additional fees
for contact?
4. How will the company be providing support? By email? On the phone? Do they
stop supporting you after a month or so?
5. Is it one time SEO? Or do they provide continued support.
6. Are there extra fees for re-optimization or additional consulting? Is it
really necessary? What maintenance is provided? If not, what is the additional
cost of it? When maintenance is not included with the plan you need to be
careful, as there are people who will charge you exorbitant amounts of money to
maintain their optimization.
7. What reports are provided and how often will they provide them?
8. What are the total charges? Are there any additional charges?
By taking steps like this you will guard yourself against bad practices, you
will also have a better understanding of the service you are getting, and you
can easily compare offers to find the best one. But how can you tell if your
provider is operating ethically? Well, that is pretty easy. Here's a list of the
sales pitches that bad SEO providers will use on you. If you hear any of
these from a company, use someone else instead.
1. Guaranteeing top-ranking placements. This is impossible to do since the
algorithms of the search engines change often, and any good SEO provider will
tell you that.
2. Offering a service that includes the development of doorway pages. These
designs often don't take your visitors ease of use into consideration, and
search engines will ban your site if they catch you using them.
3. Telling you that you need more than one domain name pointing to your website.
You can get banned for domain spamming, so don't take the risk.
4. Any company that says it will get thousands of inbound links to your website
they will be using free-for-alls, which are very bad for your rankings.
5. Companies that offer you search engine submission software. Good positions
always come from hand submission. If they tell you that submission by hand is
not the best way to go, don't stick around.
Many SEO providers use unethical spam practices because they are cheap, easy to
implement, and do provide very short-term results. Beware of any provider that
uses them.
Because this type of unethical SEO tricks can land you in big trouble. Your
website can get banned and that will be the end all types of SEO as far as your
website is concerned.
The best way to tell if the provider SEO practices are ethical is to ask: Do
these changes benefit visitors to my site as well making it more search engine
friendly? A good SEO provider will always say yes, as SEO is as much about the
users as it is about the engines. After all, what's the point of a high ranking
page if its nothing but unusable rubbish that will have people rushing for the
Back button?
Don't be overwhelmed by these things, but always be on the look out to make sure
that you're getting the best service possible. Good SEO companies can boost your
sites traffic without resorting to unethical practices, and keep up with changes
in the industry.
Hope you enjoyed this article on SEO. You can find more such articles around
this site.
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