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Keyword search and placement is one of the big headaches faced by many SEO
professionals. And most of them do it in the wrong way!
The following article gives you a clear view on how to include properly
researched Keywords in to your SEO plan.
It also reveals many relevant questions on SEO and Keywords that one must ask
before proceeding with the SEO strategy.
Are You Checking Keyword Competition Research Properly
Don't tell me you are one of those people who type in a keyword into
software and just targets the keywords that yield the highest search counts?
You wouldn't waste your time doing that now would you? If you have, don't worry,
this article is written for you.
Why should you listen to me?
I have spent literally hundreds of hours reading e-books and other
relevant sources for this information. I work professionally as an SEO and I
have had huge success in some of the highest margin markets on the web. Over the
length of this article I will be sharing with you a system I use to aid
me through my efforts.
Before doing keyword research you need to ask yourself these two very
important questions:
1. What is the demand for the keywords I am researching?
2. What is the supply?
Most SEO professionals use their common sense and often try to find the answer;
they just do it the wrong way. If you own a site that sells Wireless Vacuum
Cleaners it's easy to type your market into Overture's Keyword Selector Tool and
get a list of hundreds of relevant keywords and their search counts. What you do
with this information is what's important. Some people think an expensive
WordTracker subscription using the Keyword Effectiveness Index is the answer:
they are crazy.
WordTracker is an amazing tool for building huge keyword lists, but its
competition-research data is riddled with holes (KEI should be used only
marginally, its data should be used amongst a bevy of tools).
Myth: The number of competing pages that show up in bold when running a
search on any search engine is an accurate indicator of the keywords
competition.
Fact: This has got to be one of the most
common misconceptions in online marketing. Whether a keyword yields
99,000,000 competing pages or 100,000 it doesn't matter.
To find out the
true
competition of a keyword you should KNOW the following for the keywords
you are targeting in Google:
- What is the total quantity of back-links pointing to the top 10 ranked sites?
- How many times is the 'keyword' used in the anchor text linking back to the top 10 ranked sites?
- How many sites use that particular keyword in their title tag? (you can use the allintitle:'keyword' search for this data)
- Do the top 10 sites all have the 'keyword' in their Meta description & keyword tags?
- Do those top 10 sites all have the 'keyword' in a header tag somewhere on the body of their page?
- Do the top 10 sites use the 'keyword' in the first and last 25 words of the page?
- Do the top 10 competing sites bold, underline, or italicize the 'keyword' somewhere on the page?
- Once you gather all of this data you'll know EXACTLY how much competition is involved for the keyword(s) you plan on targeting.
Why you need to know this information:
Regardless of how much time you put into your efforts, if the top sites all have
10,000+ back-links with properly optimized websites you might find it
extremely difficult or impossible to ever sniff the first page of Google. With
the popularity of SEO these days, it is a complete liability not to know this
information before running a SEO campaign.
As you can imagine doing this manually is a detailed & time consuming process.
Researching the sites ranked 1-10 for all of your keywords relevant to your
market can be an exhausting task. I use a WordTracker subscription and love its
tools for building large lists; KeywordDiscoveries software had some nice
features as well. I've used free tools like GoodKeywords and Overture Keyword
Selector Tool but none really gave me the raw data I needed to truly gauge my
competition.
For a while, I simply had to research each individual keyword using the search
engines and click through each individual site. It was a time consuming task but
nonetheless it was effective and very profitable. I thankfully now have access
to software that automates the whole process for me. It gives me the information
I need before I choose what keywords to target. To read a controversial review,
about this
new
industry standard software visit http://www.keywordkingdom.com/keyword_software_scam_revealed.html
When all is said and done, I hope I have instilled in you the importance of
going the extra length to research the competition and not just aimlessly target
keywords. You cannot overlook this step; it can be the difference between a
successful campaign and an utter failure.
----------------------
David C. Chase is giving away his new, quick and easy SEO mini-course to the
first 250 people who sign up. "The 7 Simple, yet Wildly Successful Strategies
for SEO". Visit http://www.davidcchase.com/seocourse.html to sign up while
memberships last.
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Hope you discovered some secrets on SEO and Keywords from this article. Over
100 articles on SEO is spread around this site. Please
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