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90% of SEO strategies revolve around keywords and phrases!
Because, searches are conducted through keywords and your website is found
through them. So the right keywords can take your SEO efforts a lot more easier.
The following article focuses on this important point of choosing the right keywords and how it can be used for the correct SEO strategies.
How to Choose the Right Keywords.
Many SEO experts will tell you that they have specific ways of choosing the
right keywords for a website. Some do it
using SEO tools
software that compares possible keywords to see which are used the most.
Some will give you DIY methods with spreadsheets. We say, however, that you
should try every method you can in the
search for
keywords. Here are some steps that might help:
Identify and create a list of keywords from meta tags, research on your
competitors, your highest-converting products and biggest current traffic
sources. For each term (typically between 30 and 50 terms overall), narrow the
field down to about 15 or 20, choosing the terms you feel are most relevant to
your website. Your higher ranked competitors are probably up there for a reason
so take a look at what they are providing. Make sure that everything is directly
relevant and try to stretch yourself out into some unchartered water. The less
common that your key words are, the more likely you are to get the search engine
results for these key words.
So,
researching for the right keywords and creating a list of keywords is a
very important step in your SEO efforts.
Without, keywords there is no SEO. People searches with keywords and search
engines gives out results according to the keywords searched.
We would recommend a piece of software called
WordTracker to find out how many searches have been done on a certain term.
You can choose to work with this information however you want spreadsheets are
good, but you can use anything that will make it easy reasonably easy for you to
track these keywords. You're trying to find a popular word that has a low
competition rate. Although this is easier said than done, its very rewarding to
find an area where your site can succeed because of the lack of competition. You
should remember, though, that these search databases are relatively small, and
should be used for comparing keywords against one another rather than for
estimating their true market sizes.
This keyword selection research should then be compared with client experience
of which keywords may be most profitably optimized, as well as any current
ranking on the target keywords. Data from PPC campaigns can be helpful for this.
The outcome should be a focused list of, say, 15-20 keywords that are both
strong performers in terms of search volume, as well as solid candidates for
successful SEO.
When determining how profitable your key words are you should look into your web
sites statistics and see what key words were used for what number of sales. This
is called your conversion rate. The more sales that are associated with a
certain key word, the more valuable that key word is. It is important to account
for all of the variables, however. If ten people come across your site through a
certain key word but only one of them buys an item this key word is as
profitable as a key word that one person finds your site through and still
orders a product. It is important to work percentages into your decision of
worth of a key word. Your conversion rate is the number of sales divided by the
number of visitors.
You probably know who your competitors are, so go to their site and open the
source code of a few of their pages (select View Source from your browsers
menu). Look for the <META NAME="keywords"> tag to see which keywords they're
aiming for. Their keywords are often garbage, but if you look around at a few
sites then you can often find keywords you hadn't thought of. It is not good
practice in SEO to simply copy and paste a list of key words. It would even be
conceivable that you would be charged with copyright infringement for such
activities. Whether or not you get charged, it is morally wrong. Looking through
and coming across a few extra relevant key words is one thing. Steeling an
entire list is something else completely.
Another approach is to type in the keywords you have in mind and look at the
current top results. Analyze their pages for keywords, descriptions and content
this will give you some idea of what kind of keyword density you should be
looking at for your keywords. If the sites that come up are a different kind of
business to you altogether then you've probably chosen a dodgy keyword remember
that you're trying to get relevant traffic, not just any traffic.
The general rules that you need to keep in mind when selecting key words are:
1. Try to select
unique key
words that your competitors have not thought of.
2. Optimize for
your most profitable key words. How many sales does the key word generate? How
much profit is made for each of these sales?
3. Make sure that the key words are very relevant to your site so that people
who find your site through your key words will not immediately leave.
4. Try to assemble a list of key words that covers your site very will so that
you aren't leaving anyone or anything out.
Keep these 4 points while selecting keywords for SEO purpose. The perfect choice
of keywords and its placement on your pages determines how you are going rank in
the search engines.
Hope this article on choosing the right keywords for your SEO will help your
website to top ranking. Many more informative articles on SEO are spread around
this site. Read them too.
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