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Why do most SEO campaigns fails and falls with a thud?
Failure of SEO campaigns is not limited to individuals alone. Even practicing
SEO experts who get paid heavily experiences this at times. This article shows 3
common mistakes committed in SEO.
Three of the most common reasons why SEO campaigns fail
Most SEO campaigns fall flat on their faces and totally fail to achieve the
objectives they were set out to accomplish.
Sadly the list of failures is not just limited to individuals who attempt to
carry out their own SEO campaigns. It includes companies and so-called experts
who are paid to carry out an SEO campaign for a client and end up totally
failing to achieve what they set out to do.
Here are the three most common reasons for failure. By studying and
understanding them a webmaster can start their next SEO campaign with better
odds because they already understand some of the things that commonly tend to go
wrong.
a) Assuming That All Businesses And Industries Are The Same. There
is a common belief that if somebody succeeds in the SEO of a certain business in
a certain specific industry, they will automatically succeed in any industry and
any business.
This has to be the most common reason for failure. Especially where the
webmaster hires some affordable SEO expert that has had success in some other
niche industry.
The truth is that one business is often very different from another and quite
often the effort required to get a certain web site at the top of search engine
rankings is very different from the effort required to get another different
site to the same level. Different categories have different levels of
competition. There are certain categories where the competition is so stiff and
the number of competing web sites so numerous that it is virtually impossible to
carry out any successful SEO campaign without adjusting the focus and niche
target market of that particular enterprise.
The temptation is just too big to hand over your web site to some "SEO expert"
and expect them to work some SEO magic with no input from you. You should resist
that temptation because the chances of such an arrangement working are really so
slim that the odds are heavily stacked against you succeeding.
b) A Failure To Decide What Particular Niche To Focus On: Many
webmasters tend to forget that they are competing in the world market and that
the only way they can ever hope to be successful is by
carefully
selecting some narrow niche that the others have ignored but which they
are very well suited to covering.
There is no way that you can be all things to all people, and especially not in
a fiercely competitive world market. This correct focus on a narrow niche is
what will quite often make or break an SEO effort. If you opt to hire some
expert, they will usually be anxious to get your business and will hardly spend
any time studying your industry prior to your committing yourself to their
services. And by the time you commit there is no turning back, whatever the
difficulties that they encounter.
You do not expect some SEO expert to learn all the knowledge you have
accumulated over many years' involvement in a certain industry in just a few
days. And that is precisely where the problem starts. There is no way that a
successful SEO campaign can be executed without adequate information.
A webmaster who carries out their own SEO campaign is also doomed to failure if
they have not decided on what niche to focus their efforts on.
c) A Failure To Closely And Constantly Monitor Keyword Popularity:
There is no way of avoiding the appropriate keyword phrases for your site in any
successful SEO campaign. The big mistake many webmasters or blog owners make is
to do their keyword research once and then
forget all about it. Keyword phrases are changing in popularity all the time
with some reducing in polarity while others increase in leaps and bounds. There
is no way you can possibly stay informed without constantly and
regularly
monitoring keyword popularity.
Even more important you will not be able to come across the new keyword phrase
opportunities that emerge all the time.
If you decide to hire some SEO expert, they will start from a position of
weakness if they are not aware of what has transpired over the last few months
and even years concerning popular keyword phrases. How will they be able to
accurately judge on the best direction to take in their campaign?
Conclusion: You will have realized that SEO campaigns are very intimate
affairs that require lots of information and research over a long period of time
to be highly successful. And even if you are bringing some expert onboard to
carry out your SEO campaign for you, it is absolutely important that they
have enough
information to start with. Both from their previous experiences that you
should know about and analyze and ask questions about before you reveal anything
about the subject matter of your web site. You too should be gathering as much
information as possible, all the time.
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Article by David Callan. David is an Internet Marketing and search engine
optimization consultant. Visit his websites SEO tools section located at http://www.akamarketing.com/seo-tools/
for free search engine tools such as Anchor text checker and Pagerank search.
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Hope you are going to avoid the three SEO mistakes commonly committed. Lot more informative SEO articles are spread around this site. Make use of them too.
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