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Here?s Why You Need To Use
Landing Pages

Did you think of landing pages for your affiliate programs?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. Landing pages are not much different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads.

Are these businessmen making a big mistake? Or should you follow their method in creating landing pages for their ads?

If you want to achieve something more from your affiliate marketing business, and if you want to earn a lot of affiliate income, you better create a special landing page for your web ads. Why?
 

Here are a few reasons why you need to use landing pages for your web ads.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. For e.g.. Google Adsense. Basically, you sign up with the program and submit your ad. The program owner then distributes your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program by converting these clicks into sales. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.

Now, you sure won't get any conversion if you have posted an ad on your affiliate's site without an actual landing page. It's just like advertising a product without actually having a store to sell your product. Without the landing page, how will they know how to purchase the product.

It is only through landing pages for your ads that you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
 

Reason no. 2: Other web pages may just not be enough.

Do not make pages like "contact us" or a "all product listing" page. If you want to be successful in an affiliate program, we're sure that you don't want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action?that is to purchase your product or at least provide leads for potential customers.

Final Word:

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you'll end up paying too much without getting anything in return. So if you still don't have a landing page for your ads, you better start creating one now. And don't get us wrong; it isn't enough for you to have just a landing page?it should be a great landing page where real sales occurs!

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