Is Article Writing a Successful Internet Marketing Idea

Your article writing skill level is not what counts when it comes to successful Internet marketing. Your actual product or service and its target market audience are more important. Let's explore four aspects of article writing as they relate to some of the basics of what makes a successful Internet marketing idea.

Content Rich

Does your product or service need explanation and do your customers want to know more before they make a purchase. If you answered yes, you have a match. Successful Internet marketing tends to be directly related to the concept of "(good) content is king". If your product and service customers love content off line then article writing is a good fit for doing well on the Internet.

Search Engine Friendly

When people are looking for your type of product or service what are the first words or phrases they would use to identify or describe what you'd be offering them via Internet marketing? Are these words or phrase that would naturally be used in an informative article you'd be writing for off-line, traditional marketing copy? If so, then you have a good start. The marketing copy you're already creating is already user friendly for your Internet shopping target market customer.

Web Site Compatible

As people find your content rich articles via a natural search engine word or phrase what will they find when they click from your article resource box to your web site? All too often what you're presenting on your web site is not a natural extension of what your visitor started with ? an informational Internet search. If they want content and you've lead them down that path with good article writing, have you frustrated them or kept them reading? Make sure your web site delivers on their expectations.

Informational Opt-In

Rome was not built in a day. Unless you've got a powerful direct sales one page web site, and most of them have an opt-in option, you're going to want to create a relationship with your potential customer. Even if you don't want to create a relationship, good Internet marketing ideas demand it. Take the article writing skills you're developing and apply them to additional copy for a newsletter or report your web site visitor can opt-into and then read online, download or receive via email.

There are many technical aspects to article writing. The subject of Internet marketing is even more complex. But whether or not article writing is a good Internet marketing idea for you and your product starts with the four criteria this article writing has covered: content rich, search engine friendly, web site compatible, information opt-in. If your product or service is a match for each criterion then your efforts will be rewarded and article writing will have turned out to be a good Internet marketing idea for you.