A well know Ezine publisher encourages would be writers in an article he penned, himself.
Noting how well a few authors did with their inaugural articles, he sanguinely predicts
that ?If their readership stays constant? they'll rack up hundreds of thousands of readers during the next year, without submitting any additional pieces.
That's viral marketing at its best, right?
What he didn't say is that he is selling a perpetual motion machine. This device has been ?invented? hundreds of times in history, and it promises the same thing.
Once you get it started, there's no stopping it! It will run by itself, say its promoters.
Hogwash!
There is a fundamental flaw in this publisher's reasoning. As my famous teacher, Peter F. Drucker once said about stocks, ?Trees don't grow to the sky.?
Likewise, articles don't have a completely vertical trajectory, either.
If they did, the first few hundred of my articles would have garnered disproportionately more readers thus far than my last few hundred, and that's not the case.
Readers ?top out,? on average at 200 or so, and some articles breakthrough to 500. But, you'll get most of your readers in the first month that your article appears.
I can only guess why this is the case.
One reason that comes to mind is the simple fact that the Ezine publisher keeps accepting new authors and he simply has to make room for their contributions. When I started posting my work, about 14,000 writers were at the main Ezine site I use. Now, there are twice as many.
So, the 'shelf life? of each author's work MUST be shorter, to allow for new entries.
There are lots of good reasons to write for Ezines, but don't expect to get away with writing just a few pieces and having them bring you fame and fortune.
You'll have to feed the fire, put gas in the tank, or keep splitting the atom, because so far no one, on the web or off, has really invented a perpetual motion machine!
Dr. Gary S. Goodman is the best-selling author of 12 books, over 600 articles, and the creator of numerous audio and video training programs, including "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant-a favorite among salespeople and entrepreneurs. For information about booking Gary to speak at your next sales, customer service or management meeting, conference or convention, please address your inquiry to: [email protected]
