Recognizing the value of fresh and unique content, many webmasters consider hiring freelance content writers to stock their sites with new material. Some, however, hold off on making that investment due to fears of unscrupulous online writers supplying them with plagiarized content.
The concern, unfortunately, is valid. There are many self-proclaimed
?content writers? whose primary talent appears to be using Ctrl-C and
Ctrl-V to steal existing material for resale. The use of stolen content
can have severe consequences for a webmaster. It may expose you to
significant liability, diminish your credibility and reputation, force
you to expend time and resources to remove and replace the plagiarized
content, and may even have some adverse impact in terms of your sites SERPs.
Fortunately, it is possible to commission content for a website while minimizing the risk of being ripped off by a content thief. Consider these methods of protection:
First, find a writer who will offer a guarantee regarding the uniqueness and originality of the content they will supply. One should not trust a writer who is unwilling to stand behind his or her own work with an ironclad guarantee.
Second, find a writer who will supply you with references you can check. It is reassuring to hear from other customers who will vouch for their experience with the writer and the originality of the work they received.
Third, find a writer whose focus is on content production. Many online will decide to become
writers in hopes of turning a fast buck. These part-timers, hobbyists and desperation authors are unlikely to maintain the kind of quality standards embraced by those whose earn their livelihood writing for the web.
Finally, buyers should check the content they buy. Using Copyscape and Googling randomly selected pieces of the content will help you determine if the content is already in use elsewhere. This strategy is not foolproof, but it can find many instances of content theft.
Originality is critical for content buyers. If you are considering outsourcing your writing needs, search out and use a provider dedicated to providing unique materials. With a little effort, most buyers can avoid the purchase of misappropriated content.
Carson Brackney, a freelance writer, heads Content Done Better, a full-service content and copywriting supplier. Content Done Better invites questions and inquiries regarding their content writing and copywriting service. http://www.contentdonebetter.com
You can read the Content Done Better Blog at: http://content-writer.blogspot.com
