What Topics Should Your Article Writing Campaign Cover

You are convinced that article marketing will work wonders for your internet business, but are not sure what topics you should write about in those articles. What should be your focus?

There are some easy ways to help you choose a direction and topic for your articles. These include:

What do your customers need to know: Think about some common questions that your customers or potential customers ask or what aspects of your particular business confuse the newcomers. For example, perhaps you have an online pet store. You might write articles addressing such topics as how to prepare your home for a new puppy (cat, bird, fish, etc.), what supplies you need to welcome home a new cat, how to choose a vet or even how to know when you need a vet. Don't try to sell here. Just provide important and useful information and you will gain interest and respect which will in turn result in far more customers than a direct sales approach.

Check out some forums where people interested in your topic visit and post questions: What are some common questions and topics that are addressed. Look at novice users and expert users alike. Write different articles to address each audience.

What do you wish you knew when you started out: Write a series of articles addressing topics that you now understand but wish you did in the beginning.

Do a keyword search: Use a keyword research tool and search for keywords related to your topic. Use these keywords or searches as the springboard for articles in your niche.

You really can write articles about anything that interests you or strikes your fancy, but the most effective article marketing campaign for your business will be built around content-rich, keyword-targeted articles of interest to your core audience of potential customers.

Remember, you are not only working to obtain links but also to set yourself up as an expert in this field and to build a long-term relationship with customers so not only will you make a sale today, but tomorrow and next week and next year. That is how you build an internet business.