Date: 07-15-2005 Issue:  July -->1-15
S. Kumar, Editor, http://www.learnhomebusiness.com
Subscriber Base: 25000+  
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Hi ,

Thanks to all the 100+ among you who bought Private Posts (by Allan Says) so far. The emails I received on this from many of you were heart warming and it's real pleasure to know that some of you really liked it.

And I have a special surprise bonus for all of you who have purchased Private Posts. This will help, if you specially belong to the lazy breed who are reluctant to read through. Now you can hear it as well. The whole of Private Posts is now organized into an 27 Audio Series Course narrated by a seductive voice.

Please contact me here with your receipt number and I will get you the complete audio series absolutely free (worth $97) in next 48 hrs.

And if you are yet to order Private Posts - Do so here.

While talking of private posts, ALL the people who have ordered Private Posts is in for a stupendous surprise again! I can't reveal much of it now but you are going to be 'inducted' into something that will give you 'cutting edge' advantage over many others who are aimlessly running around to make money from the Internet.

I will keep the customers of Private Posts informed about these beneficial developments in a couple of days. But before that, please do not throw 'private posts' into some obscure folder in your computer - never to be touched again.

Take it out and read it at least 3 times. You will understand what I am saying in about 3 weeks.

Hope you will find this issue useful too.

Enjoy!


 

Adding streaming audio/video to your website is no more costly, a lot more easier than you think and does not involve any monthly fee!

Webmaster Media Maker is a simple software that generates the required set of files for your audio and video to stream on the fly. Just upload these generated files to your web server and your webpage is ready to stream audio and video. The software comes with the Generator and the Web Players integrated into one single Package. Just install it and use like any other Windows Software.

It's very simple to use. Just open the software, choose your settings, your Audio and Video tracks from your computer and then hit generate. The required set of files will be generated instantly. Just upload these generated files to your web server to start streaming.

Webmaster Media Maker also has a built in recording facility and encoding utility. No need for any other software for this purpose.

This one requires your attention in the changing environments of Internet marketing.

14 Keys to Writing Effective E-Mail Copy

Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.

However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not.

Here is a list of 14 things you should remember when writing copy for Internet Direct Mail. And how each one relates to Traditional Direct Mail.

1. FROM and SUBJECT are very important. During the anthrax scare in America, these two items became very important in TDM because any given envelope could contain a deadly poison. And while this fear has passed for TDM, it is still very present in IDM. That's because any given e-mail could contain a computer virus. Prospects are more apt to simply delete a message they are unsure of nowadays than risk opening it and ruining their computer.

Here are a couple of tips to solve this problem:

-FROM line should display someone the readers will trust

-for house lists, the prospect has presumably bought from the company before and would trust them. So include some company identifier: "FROM: Macromedia FLASH Team"

-SUBJECT line should be treated like envelope teaser copy. You have to give the prospect some reason to open the e-mail to see what is inside. "SUBJECT: Try The New Update For Your Macromedia Product!"

2. Your first paragraph or two should contain a mini- version of your whole e-mail. So instead of carefully spreading out your 4 P's (Promise, Picture, Proof, Push) or AIDA (Attention, Interest, Desire, Action), you should try to get all these elements in early. Online users have little patience in general and they need to know your whole offer fast.

3. For readers willing to spend the time to read every word of your e-mail (God bless them), you can expand on your opening later. Just remember that less people will read right to the end than will scan your first couple of paragraphs. So include all your best stuff up front.

4. Avoid using "hard-sell" techniques in IDM. These tend to produce poor results. Readers on the internet expect to see information. The information can be on the benefits of your product and how to order, but the tone must remain helpful. If it's slick, your email will be trashed.

5. You should include multiple response options for your prospects. But ALWAYS remember to have a web-based response mechanism. Many online users prefer to keep the entire transaction online. That way the user keeps control and does not have to worry about more sales talk or being upsold when they call in.

6. Limit the amount of click throughs in your IDM piece. Usually only the first 2 or 3 get used. The rest are ignored.

7. Premiums still work online. Maybe even better. You have the Opportunity online to animate your premiums in action or even make them interactive. Try this out and see how it effects your results.

8. Sweepstakes work great online. This is because it is usually much easier for the prospect to quickly fill out their information on online than to fill out a paper-based application and then have to mail it.

9. Avoid the word FREE in the subject line. FREE is too blatantly promotional a word for people to bother opening your e-mail. Besides that, many online users now employ "spam filters" which work to screen out unwanted mail. FREE is often a work that these filters pick up and then they'll delete your message before it ever reaches the prospect's inbox.

10. A headline is a headline. Start your email off with one that will draw your reader into the package. Try to make it different from your SUBJECT line. Your best benefit up front usually does the trick. Injecting a news feel and some self-interest doesn't hurt either.

11. ALWAYS include an removal statement! The only thing more powerful than good will towards your company is ill will. Don't make any prospect feel like they've been spammed. Include an un-subscribe or remove statement at the end of your e-mail.

12. For once, shorter is better. In TDM, we all know that long copy generally works better. But in IDM, brevity is the key. If some of your prospects require more information before they make a purchasing decision, include a click-through to an expanded version of your e- mail.

13. Remember in IDM, you can use viral marketing techniques. This is not possible with TDM as you cannot tell a prospect to make 10 copies of your message and then pass them on to neighbors and friends. But in IDM, make sure the prospect understands that your fantastic deal is not exclusive to them. They should pass on this message to others they think would be interested.

14. Online users prefer free trials or bill me later offers to money-back guarantees. While online transactions are rising every day. Some prospects are still wary about sending their credit card info over the internet. They would much rather just send their shipping info. Try the product for a while. And then choose their payment option when the time comes.

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Aran Kay is a marketing consultant and freelance copywriter with experience working for Nintendo, Direct Energy, Kellogg's and more. His articles available at his web site. http://www.ProfessionalCopy.ca. It is also your source for "The 52 Best Marketing Web Sites." It's a great resource and yours FREE just for visiting his web site.
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1. Private Posts by Allen Says: In fact, I am very proud to place this product on my site. I am very sure that even once reading of this gem will begin to decode the mystery of running a profitable online business.

This product is actually a compilation of secret ideas and techniques that the master - Allan Says - shared with some of his protégés. If you still do not have this, make it point to check out what it is all about.

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2. eCommerce Automation System -: This is by far the best product that I have ever laid my hands on or seen happening on the Internet. This is a marketers dream coming true.

It's about how YOU can automate your entire online business. This newest eCommerce Suite has the fortune 500 tools such as the most powerful shopping carts, Autoresponders, affiliate program managers and ad trackers ever constructed -- all rolled into one software, without spending a fortune.

It will completely automate your online business. Period.

Verify eCommerce Automation System
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1. Clever Copy - : Clever Copy is a free, fully scalable web site portal and news posting system. Run it as a simple blog or pump it up to a full Content Management System. It is easy to setup, no previous knowledge of web portals, blogs, php, Cms's or databases. It uses a self optimizing database (meaning that it always runs as fast as possible and works extremely well in a high traffic environment). First time users, experienced users, long term users and everyone will find this useful.

2. Free Photoshop and web design videos -: Here's a nice bunch of extensive videos on experimenting with your Photoshop or designing a website. You will also find written tutorials on photoshop, banner tips and illustrator. All good ones.

Access It All Here
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Well. That sums up the first fortnight of July-2005. Do not Forget To Rate 'HomeBiz-Tips'. Your valuable vote helps us to improve this E-Mag as well as allow us to keep it Ad-Free.

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Cordially -- S. Kumar

Publisher: http://www.learnhomebusiness.com 
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Author of eBook:
"Become A Global Homebusiness Pro.."
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Copyright 2004: S. Kumar, http://www.learnhomebusiness.com  

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