Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 03-15-2005 Issue: March -->1-15
S. Kumar, Editor,
Subscriber Base: 25000+
Let me share with you one of my earliest online
mistakes...and the effect continued till last week.
My defunct brain did not have the foresight to shift to a
professional autoresponder the moment my subscribers grew to 500. Instead,
I did the Himalayan blunder of sticking on to free autoresponder services
for a long time.
The losses were huge. Lost 1000s of subscribers in a span
of 3 yrs as these free autoresponders did not work half the time.
Broadcasting to the entire list was a nightmare. Many mails went
undelivered and I did not know it.
Finally, when I decided to shift, other problems cropped
up. I had to change all the personalization tags in my follow-up emails to
the new one and the messages extended to over 78. A special permission was
required (usually no one gives) to import more than 5000 subscribers. And
I had to learn an entire new system.
Why I did not shift early itself? Well! I got too
comfortable with inefficiency and was NOT willing leave my comfort zone.
And I paid dearly.
But now it's different. I have almost finished
shifting to my new list management service...and the service is wonderful
and the people here are eager to help. You may
take a look at it here.
They have plans for everyone and to suit any pocket including yours.
Courteously -- S. Kumar
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How To Build Your Website
Two Top Ways to Promote
*Three Letter Autoresponder Follow-up.
A woman told me this week, “Your advertising is wasted if you don’t
follow-up on your leads.” Her solution is to use a multiple autoresponder
that sends her prospects a new sales message every few days.
People need to see your ad message several times before they buy. Those
who buy on the first ad have already made up their mind after seeing
someone else’s ad. Yours had the good fortune of reaching the customer at
just the right time.
You can greatly increase sales with a three letter multiple autoresponder.
There are a number of places to get these autoresponders free (fastfacts.net,
getresponse.com, smartbotpro.net, xsponder.com) and others who sell
up-graded service at low cost.
Make your first letter briefly present your offer. It should be
designed to get attention and bring in those who tend to quickly make up
their minds to buy.
Your second sales letter should arrive the next day. Make it longer
and filled with details. About 70 percent of consumers are folks who need
ALL the details before they will purchase. List your features and connect
them with the benefit your customer will get from those features.
Your third sales letter should be scheduled to arrive several days
later. Start with “Successful people are busy. I know you probably saw
my earlier messages, considered them, but haven’t yet had time to
Then give them another rundown on your offer. Bring in a fresh angle so it
doesn’t seem like they are reading the same letter they saw a few days
More than three sales letters tend to get ignored. If you want to send
more, have your fourth and fifth letters arrive weeks or months later.
Scheduling a new letter to arrive every month can catch a prospect when
they’re ready to buy.
*Offer Your Own Email Course.
One of the most successful marketing techniques I’ve found is offering
your own course via autoresponders. I introduced my “Make Your Website
Sell” course (yes, before MYSS came out) and it is still getting gobs of
sign-ups every day. See my series of free email courses at http://DrNunley.com/fre
Here is how to create yours:
1. Pick a problem that lots of your customers struggle with. In my
business the big stumpers are getting a site that sells, finding a way to
handle email, figuring out search engines, and finding low-cost ways to
A course on any of these is guaranteed to bring lots of interested
prospects and customers (and you can bet I’m plugging my ads here and
there during the course).
Your course could be on how to complete a basement, how to avoid an IRS
audit, how to give your kids straight teeth, or anything else that
customers often ask about.
2. If you don’t write or have time to pen your own articles, look
for others who have written on the topic. It is perfectly legal to put
their ideas in your own words (always proper to give them credit).
You can also quote the article. It is best to ask in advance, if your
course is for commercial purposes. Start your article, then say expert
Jane Doe has some valuable information. Include a few paragraphs of what
Be careful not to use so much you give away her entire article and spoil
her ability to sell the information.
Kevin Nunley provides marketing advice and copy writing for
businesses and organizations. Read all his money-saving marketing tips at
Reach him at [email protected] or (801)253-4536.
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1. Real Life Marketer
This eBook is a set of interviews of successful online entrepreneurs
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Special Note: You can grab as many as 55 digital products to
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Well. That sums up
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Cordially -- S. Kumar
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Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com
Copyright 2004: S. Kumar, http://www.learnhomebusiness.com