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Welcome to 's Issue Of "HomeBiz-Tips" 

HomeBiz-Tips E-Mag
The Online Marketers Friendly E-Mag

Date: 05-30-2005 Issue:  May -->15-30
S. Kumar, Editor, http://www.learnhomebusiness.com
Subscriber Base: 25000+  


Hi ,

What are the 3 very basic elements of a successful online business?

Before I get into it, let's realize that it is the ability to keep things simple, straight and uncluttered that is going to pave the way into your customers hearts and wallets.

It is the little hinges that swings big doors.

Here are 3 such little hinges that can swing the big doors to an online income - no matter what your business is.

1. Hands-off automated list building: You heard this many times and its indeed true! I did not comprehend this concept fully in the early days of my business. Today, I am fully convinced that 90% of the sales results from Opt-In Lists -- whether from yours or others. You must have have an Opt-In List to maximize your profits. You may use unblockable popups, squeeze pages ...whatever, but you need to have a system to collects the name and email address of your prospects and add them automatically to your autoresponder.

2. Ethical Follow ups: By ethical, what I mean is, never mislead your subscriber with falls information. Have you observed how some marketers bombard you with all the lousy MLM's, opportunities and the useless junk on a daily basis. Just don't do that. Inform your subscribers only what you truly believe in. Never gamble or experiment with their hard earned money. And I can assure you that if you send '8 to 9 ethical follow up messages' rich in content, free gifts etc, then on the 10 the message onwards she will begin to respond to you. Here's a good list of free as well as paid autoresponders.

3. Personalize your WebPages: You NEED to do more than just personalizing your emails. His first name should appear even from the web page to which he is directed to. It will be an electrifying experience for your visitor as your sales pages becomes alive with his name. Your sales page appears as if it is specially written for him...instantly placing him into a better 'buying mode'. Everyone loves individual attention and special treatment. The new tool Squeeze Page Generator lets you do this easily.

Hope you will find these tips useful.



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Your site content must provide the information needed by its users. They require answers, solutions and new ideas. Your content must address to their problems, needs, desires and wants. Do this and your visitors will return again and again.

So content is the most important part of any website and search engines love them!

And one of the fastest growing methods of content distribution is Really Simple Syndication (RSS). This ability to present on-page information to subscribers has been embraced by both bloggers and business sites alike. Sadly, so are the spammers.

RSS SPAM is here! Hijacked RSS feeds are now showing up without you knowing! RSS spam will become as prevalent as email spam. Some feeds are being used to deliver spam with out your knowledge. If You have RSS feeds on your site, beware! You will be Hijacked.

The popularity of RSS use is growing exponentially...so is the idea to monetize syndication with ads! Yahoo, recently announced that they will begin displaying ads from Overture's service within RSS feeds.

Do you have time to waste checking your website every second to see that you got hijacked? Hijacked RSS - It's here and it's going to stay - ads in RSS feeds are real - Spam in RSS feeds are real.

Do You want to have your visitors subject to ads or even worse fake content that is nothing more than a spam attempt to hijack your site?

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GUEST ARTICLE by Rok Hrastnik

RSS Works: Hard Metrics to Prove It

Marketers are constantly asking if RSS marketing works and if this can be proved.

It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.

I first presented this data at the Syndicate Conference in New York City, the first conference entirely devoted to RSS.

To make a point, we'll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you the answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not.

1. Click -through rates from RSS feed to site: The aggregator side

RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS.

Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.

The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to the site. RSS users are actually clicking on RSS content!

Now, what is the "feed-to-side" CTR? It simply means that 23% of the end-users that subscribe to various feeds, clicked at least once on one of the content items in the feeds they are subscribed to.

2. Click-through rates from content item to site: The RSS solution vendor side

Considering the different RSS metrics systems and the fact that no marketing tool whatsoever can be measured 100% precisely from the outside tracking service side, seeing stats from RSS solutions vendors is important as well.

On this end, some basic stats were supplied from SimpleFeed [http://www.simplefeed.com], the providers of one of the more advanced RSS marketing solutions.

The stats are based on an app. 10,000 end-user sample, 30 day average and 4 months of data.

They are seeing a 6.8% average CTR from content item [individual content item in an RSS feed] to site and a 150% [1.5 clicks] average CTR from feed to site within 30 days.

3. Subscription and click-through rates: The Marketer/Publisher Side

And finally, let's take a look at the stats from the
publisher/marketer point of view.

Lockergnome.com is one of the most popular tech sites on the internet.

Although they are serving a more tech savvy audience,
Lockergnome is an excellent example of the results you can ultimately hope to achieve using RSS.

First of all, they are seeing a ration of 5:1 in favor of
the number of RSS subscribers against e-mail subscribers and even more interesting, a 500% better clickthrough ratio with RSS than with e-mail.

4. Search Engine Visibility

The BTI Group is a smaller VoIP provider and, through their high ranking blogsite [http://blog.btigroup.com/ ], the proof that RSS works for search engine positioning.

Here are just some of their achievements, as a result of their RSS marketing activities .

a] 120 page-one search results on important industry search terms
#1 Voip vs traditional phone system
#1 VoIP solution provider
#2 VoIP small business
#2 VoIP architecture
#5 VoIP phone equipment
#6 VoIP benefits
#7 VoIP Small Business costs

b] A 75% increase in traffic to the corporate website

c] BTI's link popularity jumped from 164 in June 2003 to 1312 in December 2004 to 1405 in February 2005


These metrics clearly show that RSS works for marketers and publishers.

This data alone, also considering that RSS clearly gets
100% of your content delivered and actually provides you with an abundance of new marketing opportunities, such as podcasting, should be enough to make you do something about RSS now.

Rok Hrastnik is the author of »Unleash the Marketing &
Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: Marketingstudies.net     
Special Note 1: Confused about RSS and XML? Me too... This easy-to-use simple solution will put rich search engine content with hundreds of articles within one hour automatically on your site without RSS Spamming Or Hijacked RSS Content! Just Set It And Forget It : Visit here for - Content Creator Pro.

Special Note 2:
To help you write web appropriate articles (of course with mistakes but still can get published), I have a tool for you to begin today. You MUST take a look. Visit here to find out how a simple software turns your ideas into a 'Finished Article' in no time: Visit here for - Article Creator Software.


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Well. That sums up the last fortnight of May-2005. Do not Forget To Rate 'HomeBiz-Tips'. Your valuable vote helps us to improve this E-Mag as well as allow us to keep it Ad-Free.

You are also encouraged to pass 'HomeBiz-Tips' along. It just may be useful to some one else!

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Visit here to ensure your own copy as well a free gift: Subscribe Here.

Or directly subscribe by sending a blank email 
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Cordially -- S. Kumar

Publisher: http://www.learnhomebusiness.com 
Subscribe: Click Here To Subscribe
Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com   

Copyright 2004: S. Kumar, http://www.learnhomebusiness.com  



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