Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 2006-15-11 Issue:
S. Kumar, Editor,
Subscriber Base: 30,000+
Do you believe that Internet marketing is dead? I
don't. Not even for a second.
According to Netcraft, more than 100 million
websites exist now -- much, much more than the 100 odd ones in 1995.
But the rules of the game has undergone drastic changes since then. What used to be
the golden rules has taken 360 degree turns and works no more.
Here are 10 tips for you to concentrate on and remember in
the new scenario.
Essentially they are basics, but when used as a whole unit in an integrated
fashion, you will
not only survive but surely you will arrive!
Tip #1. Go for high margin -- not high volumes:
Forget about selling low margin products to a high volume of customers!
Instead, concentrate on creating products & services bundles that have
actually high value and high margins.
Tip #2. Sell the value -- Not the cost: No
one is bothered how much it has cost you to develop your product. What
the customer want is at least triple value for the money they spend on
Tip #3. Make your expertise a priority -- Not sales:
People come on the Internet for information. Give them that first. Launch
into your sales pitch at the second stage. Satisfy their initial curiosity
to their satisfaction.
Tip #4. Market to friends -- Not strangers:
Make your customers & subscribers into friends first. Use social sites as
a way of spreading your presence and for friendship. So before selling something, your
prospect should become your friend.
Tip #5. Lead generation first -- Then sales:
Most think that once you set up your product on your site, sales will roll
in. In reality, it's just a pipe dream. Instead, use the website as a lead
generation source and then follow-up either directly or through online
tool such as an autoresponder.
Tip #6. Build solid relationships -- Not Just
sales transactions: This is a much over looked factor on the Internet.
Always respect your past customers and subscribers. They are NOT some
email IDs that are expendable once your use is over. Know that your
customer holds purse string. Go for long-term rewarding relationship and
you will find your customers returning back to you time and again.
Tip #7. They are people -- Not some PC's:
Know that a computer is not buying anything on its own from you! Its
people with flesh and blood who buys from you. Drill it deep down your
throat that your website and email marketing must talk to the person
behind that PC.
Tip #8. Feed filtered information -- Not The
full stuff: There is an information overload. Your customers and
subscribers are looking for filtered and processed information from you!
Give it to them.
Tip #9. Narrow to a market niche -- Not all
spread out: The competition on the web is cut throat! To a large
extent, your success as an internet marketer depends upon how successfully
you have focused on a clearly defined, tight and super specialized market
Tip #10. Use off line methods too -- Not only online:
Consider the Internet as another form of marketing medium among many.
Judicious combination of both off line and online can work wonders to your
Live Action Photoshop Video Tutorials
Would you like to master Photoshop's tools besides just
playing around with them?
Would you like to have your very own personal
Photoshop instructor accompany you wherever you go?
The Photoshop Guru - Mark Monciardini has released a DVD that will allow
anyone, anywhere at any level to master the tools in Photoshop and become
Pro almost over night.
Mark's tips and tricks have been featured in
Photoshop User Magazine as well as in Scott Kelby's "Down an Dirty Tricks" books.
Now, he's decided to release a full blown video DVD (3 GB!) Course that's great
to learn tricks in Photoshop.
You will learn with detailed QuickTime videos, he
performs live and shows you every menu command, layer movement and
more. You never miss a single step, trick or secret. He reveals them all.
I would recommend to drop everything and get on over to
his website so you can get all the gut details on this course.
Especially, if you are graphically challenged marketer.
You'll love these 100 videos and the DVD will
be shipped to anywhere in the world.
Hidden Content Sources for Your Website
As I travel through the Google search engine, there is one element that
defines almost all of the top-ranking websites. It's great content. People
come online for information and those that offer the best content reap the
Unfortunately, this type of content is hard to come by. In most cases, you
either have to spend hours in front of the keyboard or outsource the job
to others. Both of these options are very costly. One requires your
valuable time and the other requires an investment of around USD 10 - 20 per
That's why I have scoured the net in search of valuable free content
sources. I'm still not quite sure why I'm revealing my treasured piles of
free content, but I certainly hope you enjoy them.
One of my favorite sources of content is public domain. This comprises the
body of knowledge without a copyright. Anyone can use this material for
commercial or non-commercial purposes. Below are some excellent sources
for public domain material.
Project Gutenberg: Project Gutenberg is a library of 18,000 free
ebooks whose copyright has expired. "The Adventures of Sherlock Holmes",
"Pride and Prejudice", "The Time Machine", "The
Adventures of Tom Sawyer",
and "The Canterbury Tales" have all passed into the public domain.
This means that you can put these on your website or even sell them in
electronic or book format.
Explore a wealth of free content at
Archive.org: At Archive.org you can find thousands of works that
are currently in the public domain. Want to put some cartoons on your web
site? Check out the "Film Chest Vintage Cartoons", which is full of
classic animated cartoons from the 1930's and 1940's. The collection
includes Popeye, Porky Pig, Bugs Bunny, Woody Woodpecker, The Three
Stooges and Betty Boop.
They also provide tons of other reproducible content including:
1. Brick Films: Commonly called "LEGO Movies". Brick films are dedicated
to the art of stop motion animation.
2. SabuCat Movie Trailers: The world's largest collection of theatrical
3. Feature Films: A large number of classic feature films and shorts.
4. niversal Newsreels: Newsreels were shown before every feature film in
the Pre-TV era.
5. Computer Chronicles: Was the world's most popular television program on
personal technology during the height of the computer revolution.
6. Net Cafe: Television series covering the revolution during the height
of the dot com boom.
All of these content sources are available for you to put on your website.
check them out at
Another popular public domain destination is Wikipedia.org. Here you will
find over 1 million articles ranging from Greek mythology and Egyptian
history to business, health, and technology.
http://www.wikipedia.org for a huge collection of articles you can
reprint on your own website.
Creative Commons: Every creative work receives copyright protection
as soon as you put pen to paper, hit save, or press record. Because of
this, no one can use that work without express permission from the author.
Creative Commons provides a new content license that allows you to share
your work with others. If you want, you can even allow other people to
expand upon your existing work. This allows for creative co-authorship.
The Creative Commons license has made piles of content available for use
on your web site. Whether you are looking for audio, images, video, or
text, you can find an abundance of reusable information within the
To search for content to put on your own web site, go to
Government Web Sites: Works produced by the U.S. Federal government
are not copyrighted. If you obtain a government document from the net, you
are free to copy and distribute the document. I have found plenty of great
content about finance, retirement, health, business, and traveling on
To search for content offered by the United States government, go to
Article Directories: There are thousands of writers on the internet
and many of them would love for you to reprint their articles on your
website. You can find thousands of free web articles at the following
Interviews: I consider interviews to be one of the best sources of
quality content for your site. Simply interview industry professionals and
post the recording and transcript on your website. This allows you to
create original content very quickly.
Don't be afraid to ask for an interview, most experts would be delighted
to speak with you. Remember, this is probably one of their greatest
passions. If you ask them politely, your chances for landing an interview
You can conduct an interview in person, over the phone, or even through an
RSS Feeds: RSS is changing the way we consume information online.
In addition, it has also provided thousands of new content sources for the
online publisher. RSS is simply a file format similar to XML that is used
by publishers to make their content available to others in a format that
can be easily understood by web publishing software and content
By using RSS feeds, you can enhance the content on your site without ever
writing a single word. And remember, on the Internet, content is King.
Want to put Amazon products on your site, updated news from the New York
Times, financial advice from Motley Fool, or press releases from PRWeb?
This is all possible with RSS. No matter what type of information you are
looking for, RSS can provide you with a constant stream of updated content
for your web site.
To search for an RSS feed to enhance your own website, go to
You can even mix and match a variety of RSS feeds at
Facts & Statistics: Looking for facts or figures to put on your
website? Take a look at some of the sources below. You'll likely be
surprised how many facts, figures, and definitions are available in the
www.cia.gov/cia/publications/factbook/index.html : The CIA World
Factbook provides a number of statistics on countries, territories, and
dependencies. Each profile tracks such demographics as population,
ethnicity, and literacy rates, as well as political, geographical and
: One of the largest repositories for data and statistics related to the
http://www.1911encyclopedia.org/Main_Page : One of the best
encyclopedia's ever written was published over 90 years ago. Search over
40,000 articles, all of which are available for publication on your own
http://www.bibliomania.com/2/3/257/frameset.html : A searchable
interface of the 1913 public domain Webster's dictionary
Private Label Articles: Private label articles can be bought for
pennies per article. This is possible because they are sold in bulk.
Many people criticize these articles and have declared them as worthless.
However, I am here to tell you that
private label articles can be very powerful when used
Unless you have hours of free time every day, it is unlikely that you are
going to be able to create the amount of quality content that your web
site deserves. This is where private label content enters the picture.
use private label articles to:
Add content to your web site.
Acquire hundreds of inbound links by syndicating the articles to article
Create a free report for your visitors and other website publishers.
Create an information-packed RSS feed.
However, the key to using private label articles effectively is to
optimize them. Straight out of the box, these articles are near worthless.
To give them value, you must add your own touch.
Inject your personality into the article. Combine multiple articles and do
some additional touch-ups to ensure that the article is in top shape for
Once you are finished you can add your resource box and
send it off to
article directories and website publishers.
If you are looking for one of the top private label article providers, go
Images: Quality images can make your content much more inviting and
keep people at your site for longer periods of time. Fortunately, there is
a site that offers thousands of pictures completely free of charge.
Check it out at http://www.sxc.hu
Quotes: Quotes can give your website a special touch. Quotes
provide interesting content in addition to an element of credibility. I
often like to add related quotes to my web site simply to engage the
To find some quotes for your website, go to
In the end, you always want your content to be unique. Not for the search
engines, but for your visitors. With quality content comes quality links.
Once you have built up a reputation for delivering unique content, you
will never have to worry about having an audience eager to visit your
Kim Roach is a staff writer and editor for the
SEO-News. You can
contact Kim at: [email protected]
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Melanie Mendelson is a thriving example who earns about USD 8000 every
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Well. That sums up
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Copyright 2006: S. Kumar, http://www.learnhomebusiness.com