Date: 2006-15-11 Issue:  Nov 1-15
S. Kumar, Editor, http://www.learnhomebusiness.com
Subscriber Base: 30,000+  
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Hi ,

Do you believe that Internet marketing is dead? I don't. Not even for a second.

According to Netcraft, more than 100 million websites exist now -- much, much more than the 100 odd ones in 1995.

But the rules of the game has undergone drastic changes since then. What used to be the golden rules has taken 360 degree turns and works no more.

Here are 10 tips for you to concentrate on and remember in the new scenario. Essentially they are basics, but when used as a whole unit in an integrated fashion, you will not only survive but surely you will arrive!

Tip #1. Go for high margin -- not high volumes: Forget about selling low margin products to a high volume of customers! Instead, concentrate on creating products & services bundles that have actually high value and high margins.

Tip #2. Sell the value -- Not the cost: No one is bothered how much it has cost you to develop your product. What the customer want is at least triple value for the money they spend on your site.

Tip #3. Make your expertise a priority -- Not sales: People come on the Internet for information. Give them that first. Launch into your sales pitch at the second stage. Satisfy their initial curiosity to their satisfaction.

Tip #4. Market to friends -- Not strangers: Make your customers & subscribers into friends first. Use social sites as a way of spreading your presence and for friendship. So before selling something, your prospect should become your friend.

Tip #5. Lead generation first -- Then sales: Most think that once you set up your product on your site, sales will roll in. In reality, it's just a pipe dream. Instead, use the website as a lead generation source and then follow-up either directly or through online tool such as an autoresponder.

Tip #6. Build solid relationships -- Not Just sales transactions: This is a much over looked factor on the Internet. Always respect your past customers and subscribers. They are NOT some email IDs that are expendable once your use is over. Know that your customer holds purse string. Go for long-term rewarding relationship and you will find your customers returning back to you time and again.

Tip #7. They are people -- Not some PC's: Know that a computer is not buying anything on its own from you! Its people with flesh and blood who buys from you. Drill it deep down your throat that your website and email marketing must talk to the person behind that PC.

Tip #8. Feed filtered information -- Not The full stuff: There is an information overload. Your customers and subscribers are looking for filtered and processed information from you! Give it to them.

Tip #9. Narrow to a market niche -- Not all spread out: The competition on the web is cut throat! To a large extent, your success as an internet marketer depends upon how successfully you have focused on a clearly defined, tight and super specialized market niche. 

Tip #10. Use off line methods too -- Not only online:
Consider the Internet as another form of marketing medium among many. Judicious combination of both off line and online can work wonders to your business.
 

Enjoy!

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Hidden Content Sources for Your Website

As I travel through the Google search engine, there is one element that defines almost all of the top-ranking websites. It's great content. People come online for information and those that offer the best content reap the greatest rewards.

Unfortunately, this type of content is hard to come by. In most cases, you either have to spend hours in front of the keyboard or outsource the job to others. Both of these options are very costly. One requires your valuable time and the other requires an investment of around USD 10 - 20 per article.

That's why I have scoured the net in search of valuable free content sources. I'm still not quite sure why I'm revealing my treasured piles of free content, but I certainly hope you enjoy them.

One of my favorite sources of content is public domain. This comprises the body of knowledge without a copyright. Anyone can use this material for commercial or non-commercial purposes. Below are some excellent sources for public domain material.

Project Gutenberg: Project Gutenberg is a library of 18,000 free ebooks whose copyright has expired. "The Adventures of Sherlock Holmes", "Pride and Prejudice", "The Time Machine", "The Adventures of Tom Sawyer", and "The Canterbury Tales" have all passed into the public domain.

This means that you can put these on your website or even sell them in electronic or book format.

Explore a wealth of free content at http://www.gutenberg.org

Archive.org: At Archive.org you can find thousands of works that are currently in the public domain. Want to put some cartoons on your web site? Check out the "Film Chest Vintage Cartoons", which is full of classic animated cartoons from the 1930's and 1940's. The collection includes Popeye, Porky Pig, Bugs Bunny, Woody Woodpecker, The Three Stooges and Betty Boop.

They also provide tons of other reproducible content including:

1. Brick Films: Commonly called "LEGO Movies". Brick films are dedicated to the art of stop motion animation.

2. SabuCat Movie Trailers: The world's largest collection of theatrical trailers.

3. Feature Films: A large number of classic feature films and shorts.

4. niversal Newsreels: Newsreels were shown before every feature film in the Pre-TV era.

5. Computer Chronicles: Was the world's most popular television program on personal technology during the height of the computer revolution.

6. Net Cafe: Television series covering the revolution during the height of the dot com boom.

All of these content sources are available for you to put on your website. check them out at http://www.archive.org  .

Another popular public domain destination is Wikipedia.org. Here you will find over 1 million articles ranging from Greek mythology and Egyptian history to business, health, and technology.

Go to http://www.wikipedia.org for a huge collection of articles you can reprint on your own website.

Creative Commons: Every creative work receives copyright protection as soon as you put pen to paper, hit save, or press record. Because of this, no one can use that work without express permission from the author.

Creative Commons provides a new content license that allows you to share your work with others. If you want, you can even allow other people to expand upon your existing work. This allows for creative co-authorship.

The Creative Commons license has made piles of content available for use on your web site. Whether you are looking for audio, images, video, or text, you can find an abundance of reusable information within the creative commons.

To search for content to put on your own web site, go to http://www.creativecommons.org

Government Web Sites: Works produced by the U.S. Federal government are not copyrighted. If you obtain a government document from the net, you are free to copy and distribute the document. I have found plenty of great content about finance, retirement, health, business, and traveling on government websites.

To search for content offered by the United States government, go to http://www.google.com/unclesam.

Article Directories: There are thousands of writers on the internet and many of them would love for you to reprint their articles on your website. You can find thousands of free web articles at the following article directories.

http://www.goarticles.com
http://www.ezinearticles.com
http://www.articlecity.com

Interviews: I consider interviews to be one of the best sources of quality content for your site. Simply interview industry professionals and post the recording and transcript on your website. This allows you to create original content very quickly.

Don't be afraid to ask for an interview, most experts would be delighted to speak with you. Remember, this is probably one of their greatest passions. If you ask them politely, your chances for landing an interview are good.

You can conduct an interview in person, over the phone, or even through an e-mailed questionnaire.

RSS Feeds: RSS is changing the way we consume information online. In addition, it has also provided thousands of new content sources for the online publisher. RSS is simply a file format similar to XML that is used by publishers to make their content available to others in a format that can be easily understood by web publishing software and content aggregators.

By using RSS feeds, you can enhance the content on your site without ever writing a single word. And remember, on the Internet, content is King.

Want to put Amazon products on your site, updated news from the New York Times, financial advice from Motley Fool, or press releases from PRWeb?

This is all possible with RSS. No matter what type of information you are looking for, RSS can provide you with a constant stream of updated content for your web site.

To search for an RSS feed to enhance your own website, go to http://www.syndic8.com.

You can even mix and match a variety of RSS feeds at http://www.rssmix.com.

Facts & Statistics: Looking for facts or figures to put on your website? Take a look at some of the sources below. You'll likely be surprised how many facts, figures, and definitions are available in the public domain.

www.cia.gov/cia/publications/factbook/index.html : The CIA World Factbook provides a number of statistics on countries, territories, and dependencies. Each profile tracks such demographics as population, ethnicity, and literacy rates, as well as political, geographical and economic data.

http://www.census.gov : One of the largest repositories for data and statistics related to the U.S.

http://www.1911encyclopedia.org/Main_Page : One of the best encyclopedia's ever written was published over 90 years ago. Search over 40,000 articles, all of which are available for publication on your own site.

http://www.bibliomania.com/2/3/257/frameset.html : A searchable interface of the 1913 public domain Webster's dictionary

Private Label Articles: Private label articles can be bought for pennies per article. This is possible because they are sold in bulk.

Many people criticize these articles and have declared them as worthless. However, I am here to tell you that private label articles can be very powerful when used appropriately.

Unless you have hours of free time every day, it is unlikely that you are going to be able to create the amount of quality content that your web site deserves. This is where private label content enters the picture.

You can use private label articles to:

• Add content to your web site.

• Acquire hundreds of inbound links by syndicating the articles to article directories.

• Create a free report for your visitors and other website publishers.

• Create an information-packed RSS feed.

However, the key to using private label articles effectively is to optimize them. Straight out of the box, these articles are near worthless. To give them value, you must add your own touch.

Inject your personality into the article. Combine multiple articles and do some additional touch-ups to ensure that the article is in top shape for your readers.

Once you are finished you can add your resource box and send it off to article directories and website publishers.

If you are looking for one of the top private label article providers, go to http://www.infogoround.com

Images: Quality images can make your content much more inviting and keep people at your site for longer periods of time. Fortunately, there is a site that offers thousands of pictures completely free of charge.

Check it out at http://www.sxc.hu

Quotes: Quotes can give your website a special touch. Quotes provide interesting content in addition to an element of credibility. I often like to add related quotes to my web site simply to engage the reader's attention.

To find some quotes for your website, go to http://www.quoteland.com

In the end, you always want your content to be unique. Not for the search engines, but for your visitors. With quality content comes quality links. Once you have built up a reputation for delivering unique content, you will never have to worry about having an audience eager to visit your website

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Kim Roach is a staff writer and editor for the SiteProNews & SEO-News. You can contact Kim at: [email protected]
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Cordially -- S. Kumar

Publisher: http://www.learnhomebusiness.com 
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Copyright 2006: S. Kumar, http://www.learnhomebusiness.com  

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