Date: 2007-31-03 Issue:  Mar 15-31
S. Kumar, Editor, http://www.learnhomebusiness.com
Subscriber Base: 30,000+  
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Hi ,

It's happening! The death of classic eZines!

Did you notice the decline of good eZines that use to give us cutting edge content, free resources, articles and some serious recommendations?

Instead today we are fed with OTO's, more OTO's and still more OTO's!

Add to this the bombardment of 7 dollar deals, PLR's, fire sales...and NOTHING else for us, the subscribers!

It's really sad to see good eZines and their publishers disappearing. They use to give us quality content week after week. One could feel the pain taken to publish a quality eZine but today we see them disappearing into thin air.

So as a subscriber what can you do to ensure the continuity of quality eZines? Two simple things.

1. Do not unsubscribe from quality eZines. Keep them thriving and growing.

2. Simply unsubscribe from eZines who only give you OTO's and sales messages every day. Instead join with quality eZines. Good ones still exists. Choose to spend your time with wise people.

And a final appeal to those quality eZine publishers: Do you really need to stop your publication just because of some scripts that only has a short life span?

Begin publishing again! We need it.

Enjoy!

P.S: Recently I read Duvet Dollars By Victoria. Try and get a copy of it. It is a doer's guide and not meant for day dreamers.
 

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15 fixes for a failing website

If your website's not performing, here's what you can do to improve search engine rankings, engage visitors and convert more sales.

1. Align the site with your objectives

Have your business objectives and goals changed since you launched your website? If so, then you need to revisit your website's content to ensure it supports your current business needs.

2. Remove useless items

Every item on your website competes for your visitors' attention, reducing the impact of your key message. Is that welcome message necessary? Are some of those buttons redundant? Scrutinize every element to help deliver a strong message and eliminate distractions.

3. Update your information

Keep time-sensitive information on your website up to date. If you don't have adequate resources, keep time-sensitive information to a minimum.

4. Edit your web copy for consistency

Businesses often have different people adding web copy at different times, which leads to inconsistencies. Review your copy from start to finish with a keen eye on spelling, format, style, narration, tense, flow and so on.

5. Split text blocks into scannable chunks

Massive blocks of text discourage visitors from exploring your website. Break up web copy with relevant headlines, subheads, bullet points and short, one-topic paragraphs. Your visitors will thank you by spending more time on your site.

6. Review fonts

Check your fonts to ensure consistent size, style and spacing. Consider using a style sheet. Fonts optimal for the Web include Arial, Courier, Georgia, Time New Roman and Verdana.

7. Add new web copy

Add relevant web copy frequently to satisfy visitors and search engines alike. Improve search engine rankings and give your visitors a reason to keep coming back.

8. Refresh your graphics

Renew your image with new graphics, charts and photos. Many are royalty free. Type in terms like "clip art," "graphics," and "free photos" into your favorite search engine and you're on your way.

9. Make your graphics search engine friendly

Give your images <alt> tags with keywords to help improve search engine rankings.

10. Consider your color theme

Go over your colors to ensure they are a part of or at least complement your logo and brand. Dump backgrounds that make it difficult to read web copy.

11. Extinguish flashing content

Flashing content irritates visitors and turns them away. It's one step away from announcing, "Congratulations! You're the 1,000,000th visitor! Click here to claim prize!" If you want it to make a point, do so with compelling web copy, placement, font size or colour.

12. Speed it up

Your pages should load fast. Don't make your visitors wait 30 seconds or so just to watch your logo spin around. How many times have you retreated from a site while waiting for its intro to load? Relevant web copy is much more likely to grab the attention of a potential client.

13. Re-evaluate PDFs

Are you guilty of throwing PDFs onto your website to save time? PDFs are designed for print, not the Web. Unless it's an e-book or a form, offer the information as a webpage and give your visitor the option of viewing it as a PDF.

14. Leave music to the DJs

Don't blast music at your visitors. It slows access to your site and can cheapen your presentation. If music is required, hand over the controls to your visitor by making it optional.

15. Repair or delete broken links

Check all your links and be quick to repair or delete any that bring your visitors to the '404 file not found' message. If a section is under construction, take it offline.

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Rick Sloboda is a Senior Web Copywriter at Webcopyplus.com.  Free web site tool
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Well. That sums up the last fortnight of March-2007. Do not Forget To Rate 'HomeBiz-Tips'. Your valuable vote helps us to improve this E-Mag as well as allow us to keep it Ad-Free.

You are also encouraged to pass 'HomeBiz-Tips' along. It just may be useful to some one else!

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Courteously -- S. Kumar

Publisher: http://www.learnhomebusiness.com 
Subscribe: Click Here To Subscribe
Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com   

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Copyright 2007: S. Kumar, http://www.learnhomebusiness.com  

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