Date: 2007-31-10 Issue:  October 15-31
S. Kumar, Editor, www.learnhomebusiness.com
Subscriber Base: 30,000+  
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Hi ,

The challenge of change is something to be relished and savored!

One such challenge is foraying into the unknown territory of Web 2.0 Marketing. And here is a simple tip for you to ensure that your first hesitant steps are perfect.

I have more marketing friends on MySpace than some of the known marketers and here is the fundamental lesson that I learned while building up over 3200 friends at MySpace (Visit my profile at Myspace).

And the fundamental lesson is this.

"Do not try to sell anything directly! Instead build a solid influence that lasts long."

As you know, every sale is a result of our ability to influence your target audience positively. Once that task is accomplished, sales are just on their way to you.

So whatever form of Web 2.0 marketing you are involved in, be it social networking, social bookmarking, blogging etc, keep your first and last priority as building your influence and giving value to the group.

• Never go for heavy sales pitches

• Present yourself as you are

• Be ultra-subtle in your sales messages

• Be an active participant

Follow the above, then Traffic will follow from all those Web 2.0 sites.

It's also wise to remember that no one creates traffic! We only direct traffic from a reference point to our sites.

Remember to remember this central point in Web 2.0 marketing.

Enjoy!

P.S: Did you act on the 78+ Web 2.0 Marketing tools? If not, it's time to act!

Max Rylski is known for his professional and subtle graphic design skills through out the top Internet marketing circles. And most of those riveting cover graphics that come across on top web pages is actually designed by him.

This time Max has designed from ground up hundreds of these graphics as simple "Click & Drag" modules to help non-graphic designers among us. This is the result of 5 months of his hard work and he says from his heart "it's the best work I've done to date".

You have 8 modules here and this comes in various:

• Shapes and buttons

• Tutorials

• Photoshop action scripts

• Templates

You can watch an Exciting and Informative Video where Max actually shows how anyone can create a stunning eBook cover in flat 5 minutes. Watch it. You may pick up some design tricks in 5 minutes.

With these tools, you can easily create eye catching and professional designs within minutes! Use one set of action scripts to create an eCover for 6 or more different 'types' with options like 'opened box' or 'closed box' and a variety of other poses.

In Click & Drag Graphics, you get best of both the worlds - Power & Flexibility. However a word of warning! It's expensive but a very sound long-term investment.

Cornerstones of an Effective Website

Just about everyone has a website today. Certainly, if you're in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your website is designed to do, there are a few primary objectives you should keep in mind before you start building.

Focus: This first website objective is FOCUS. Your site needs to have a narrow and specific focus. Why is this? Because there are literally millions of websites out there and the visitors you're lucky enough to attract will only take a few seconds to decide whether they'll stick around or whether they'll simply click the back button and continue browsing elsewhere. Within those few seconds, your site needs to communicate exactly what it's designed to do so the visitor can decide if it meets his or her needs or not. One of the best exercises to enhance the focus of your site is to establish a 15 to 25-word positioning statement that guides all your development activity going forward. Think about it like a mission statement. It should articulate exactly what your website does in just 15 to 25 words.

Another way to look at it is to do a Google search for a keyword in your field and see what comes up in the results page. Under each listing, there's a short description of what that site is all about. As it turns out, the search engines get that description from the meta tags on those websites but it's exactly the same thing. What do you want YOUR description to say?

Once you've established a positioning statement, you should display it prominently on your homepage. It should be one of the first things visitors see when they land on your website. And as I mentioned above, the same statement should be included in your meta tags as your site description. That way, the search engines know exactly what your site is about at the same time. And if your site shows up in a search results page, that description will show up as part of your listing.

Depth: The second objective is DEPTH. Again, this objective serves your visitors as well as the search engines. Build a massive amount of content all about your narrow business focus. That way, if a visitor lands on your website and decides in the first few seconds that they need what you're providing, they'll go on to find a ton of resources all about that topic, satisfying their need and establishing trust along the way.

Depth of content helps your website with the search engines as well. Google uses complicated algorithms to assess value to different websites and one of the biggest things they look for is content. If your website has a narrow focus and lots of content about that focus, it will get ranked higher within your area of expertise. Google will consider your site a good resource for people searching for your narrow focus.

Sticky: The third objective is to make your site STICKY. This is a relatively new term that describes a website's ability to keep a visitor on the site. A lot of sites do a fairly good job of attracting visitors but many of those visitors take one look at the site and leave within a second or two. As I mentioned earlier, the positioning statement can do a lot to help someone understand what your site is designed to do. But you need more than that to keep them browsing.

The visitor needs to see immediate value when they visit your site. They need to see something that will benefit them right away. They need to see something they can use to make their own lives better. This is the foundation behind today's value-first marketing moniker. People have been over-marketed and have become skeptical in clever marketing slogans. They want to see the value. They want proof that you can deliver. They want to sample your product or service before they buy anything.

You should spend some time and think about what you can provide your website visitors as soon as they land on your site. It could be information. It could be a tool or calculator of some kind. It could be a free subscription. It could be an entertaining video or an interactive game they can play. Whatever it is, you need to capture your visitor within seconds and guide them to something that will benefit them.

Once they've received one piece of value, give them a second and then a third. Guide them through a maze of value, encouraging them to continue browsing and discovering even more. This is the key to a sticky website and you can get a good idea of your progress by measuring your average time on the site through your analytics platform.

There are a million different websites out there and they're all designed to achieve different objectives. But each one of those websites can be a bit better by incorporating more focus, depth and stickiness. All three improve your website's effectiveness and all three provide benefits with the search engines as well..

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Special Note: Melanie Mendelson is a thriving example who earns about USD 8000 every month just by writing articles. She also has developed an neat system -30 Minute Article System- where she teaches you how to write articles that are NOT information-based, but ACTION-based! Claim it at: www.30minutearticles.com

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Well. That sums up the last fortnight of Oct-2007. Do not Forget To Rate 'HomeBiz-Tips'. Your valuable vote helps us to improve this E-Mag as well as allow us to keep it Ad-Free.

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Courteously -- S. Kumar

Publisher: http://www.learnhomebusiness.com 
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Author of eBook:
"Become A Global Homebusiness Pro.."
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Copyright 2007: S. Kumar, http://www.learnhomebusiness.com  

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