HomeBiz-Tips
E-Mag
The Online
Marketers Friendly E-Mag |
Date: 1-15-2003 Issue: January-->15-30
S.Kumar, Editor, http://www.learnhomebusiness.com
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Welcome to "HomeBiz-Tips E-Mag"
Hello to you ,
Good news
from the home front! After little bit of additions and deletions our site
is a little more valuable to you (I hope!). Some new collections are
added. ____________________________________
1. $6 Club -Golden Collections- Updated
We have added 3 MORE classy and extremely useful
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respectively.
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Visit immediately:
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_____________________________________________
2. Special eBooks -Platinum Collections- Updated
This section now boasts of 4 MORE Hi-Demand products. They are information dynamites specially chosen for you
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Each of them are retailed at $29.99, $97, $17 and 27.95 respectively.
" But you can GRAB each of them with our special
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Its simple! Grab 3 or more products at the cost of One.
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I should say
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They have a powerful, yet easy-to-use
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The
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Visit www.universalwholesaler.com
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I5 Simple Steps to Protect your Digital
Downloads Copyright © 2003 Priya Shah
A couple of days ago, I was searching for a popular eBook online.
Now I'm not going to tell you the name of this eBook
for reasons you'll understand in the next few minutes.
Okay, so here I was, opening Google, entering the name of the eBook -
clicking search, and checking through the first few pages of search
results.
-> Forward to Page 5 of Google
I saw a link that looked like a PDF document.
Right click -> open in new window
There, in full glory, was the eBook I was searching for!
The complete eBook, mind you, not a trial or demo -
sitting there for the world to download.
And this is a product that sells for over $25 online!!
Obviously I'm not going to tell you the name of the
eBook because it would not be fair to the reseller.
But it just made me realize that one of the reasons digital theft is so
prevalent is simply because... its so EASY!
Don't get me wrong. I don't condone theft of any kind -digital or
otherwise.
But would YOU shell out $25 for a product that everyone can 'legally'
download off the 5th page of Google?
Most people would just shrug their
shoulders, hit the
save button and thank their lucky stars.
Result: The opposite of $ KA-CHING $ for the sellers
One of the problems with selling digital products online
is that it is so SIMPLE to do. So now everyone and their grandmother wants
to do it.
But most newbies have no idea that it requires only a
few simple steps to ensure a moderate degree of security for your
downloads.
So here I've outlined the five most BASIC security steps That anyone
selling digital products online must take.
These will take you only a few minutes to do, and you do not need any
special software or programming knowledge.
1. ZIP THAT FILE
The biggest problem arises when sellers store their
downloads as PDF documents, as in my experience
above.
Now you should know that Google, Altavista and many
other search engines can read and list PDF files.
While this may not be a problem for those adding content to their sites in
the form of PDF newsletters and reports, it also means that you must never
store a product you want to SELL as a PDF file (unless it is in a
password-protected folder).
It gets worse. Google also converts your PDF files into
HTML documents. So ordinary browsers not only have
access to your PDF file, but - horror of horrors - they
can download your SOURCE FILE as well!!
The next logical step is for them to customize it with
their own links, compile it and sell it or give it away.
Result: The opposite of $ KA-CHING $ for the sellers
...AND the author.
A simple way of keeping your files out of the reach of
spiders is to upload them as a zip file. Search engines
cannot look inside zip files (yet) and list their contents.
2. CREATE AN INDEX.HTML FILE
You MUST have an index.html file in EVERY folder. It acts like a curtain
that keeps your files away from prying eyes.
A folder without an index file is like a house without
walls. Everyone can enter and help themselves to the
valuables.
The 'index.htm' file is the default file that opens when
you click on the link here -
http://ebizwhiz-publishing.com/
If you don't create an index.htm or index.html file,
you'd be allowing everyone to directly access the root
directory of the folder where you store your downloads.
Here is a folder I uploaded to show you what happens
when you DON'T have an index file.
http://ebizwhiz-publishing.com/test/
As you can see, all the files stored in it are clearly
visible and ready to download.
And yes, feel free to help yourself - I won't accuse you
of stealing :-)
3. SHOW PEEPING TOMS THE EXIT
You can use a simple script to redirect peeping Toms back to your home
page.
Here's the easiest way to do it using what it called a
"meta refresh tag." Add it between the Header tags like
this.
<head>
<META HTTP-EQUIV="refresh" content="0;URL=http://ebizwhiz-
publishing.com">
</head>
Just replace my URL with your own in the example above and paste it into
the head of your document (before your text).
You can see how it works by clicking on the test folder
here. http://ebizwhiz-publishing.com/redirect/
Now even though you click on the folder URL, you will
be sent to my home page.
4. SPIDER-PROOF YOUR DOWNLOAD PAGES
To prevent search engine spiders from reading and
listing the download pages that link to your eBooks
add the tag below in the head of the document.
This "Robot" tag tells the spider that this page is not
to be spidered or indexed. As a result it should never
show up on a search.
<head>
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
</head>
5. CHANGE YOUR DOWNLOAD LINKS OFTEN
To prevent unscrupulous people from posting your
download links on forums or message boards, change
the folder or file name where you store them from
time to time, even if it means having to change the
download links in your merchant account.
Using these methods will give you a good degree of
satisfaction, knowing that you have taken the most
basic steps to protect your digital valuables - and at
absolutely no cost to you.
If you want greater security and more information on
plugging the security loopholes in your website, you
should take a look at this very revealing report by
Bogdan Ravaru.
The HTML Security Report
http://ebizwhiz-publishing.com/secureport/
_______________________________________________
Priya Shah is the author of "The Genius Guide to
Website Design" http://geniusguides.com/webmaster.htm
Click here to get her free eBook, on Internet Marketing
"Be a WHIZ at E-BIZ" http://ebizwhiz-publishing.com
_______________________________________________
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For
Direct Download - Click Here
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The Absolute Beginner's Guide To Starting A
Website: This is one eBook that has helped me in my early days.
Its a chest house of free resources for the newbie. And the author
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For
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Ever wondered how you are going to do all those 'tricky' stuff and
site enhancements? The answer could very well be here.
I found 24 Java Script Makers, 9 different HTMl Code makers, 3 Asp
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Well! That sums up the Last Fortnight of January. Do not Forget To Rate 'HomeBiz-Tips' (see
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Cordially -- S. Kumar
Publisher: http://www.learnhomebusiness.com
Subscribe: mailto:subscribe@learnhomebusiness.com
Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com
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Copyright 2003: S. Kumar, http://www.learnhomebusiness.com
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