Most
business-building ideas won't work unless you make the time to do
them. If your day is already jam packed with work, family, and
life in general, adding one more business builder can seem out of
the question.
Autoresponders are an exception. These simple software gizmos can
be set up in minutes, then left to run automatically for years.
When someone requests your
autoresponder messages, they get the
first one instantly, then are emailed additional messages over
time.
Here are five easy ways to do more business automatically with
autoresponders.
1. Instant sales information,
again and again. I love to put an autoresponder address at the end
of classified ads. Not only can the prospect request your info,
your autoresponder can send it to them instantly, then keep
additional information coming to them day after day.
I use a 10 message
autoresponder to provide information on a
business opportunity. My site tells people to type in their name
and email address for more information. They instantly get a
message with their name on it. Another message comes the next day
and the next. Then the autoresponder waits a few days before
sending the fourth message. Because not everyone wants to buy
right away, the autoresponder gets back with the prospect each
week for several months.
This gives you the follow-up method that most selling
requires. Rather than having to go through your rolodex each day
and call prospects, your autoresponder contacts them
automatically.
2. Follow-up after the sale.
Customers rank follow-up after the sale the number one shortcoming
for most businesses. One smart entrepreneur has an autoresponder
send a thank you note the moment the customer places an order. The
note offers additional help via email or phone. Several days later
a second email arrives with news of a new offer. Finally a third
messages goes
out two weeks later checking on the customer's satisfaction with
their purchase.
3. Deliver a timeless newsletter.
Nothing builds consistent sales like your own
email newsletter. But not everyone has the time or information
to send out an email newsletter each week.
Instead, put together a six to ten issue newsletter that has
timeless information. Include offers and purchase tips. Load it
into your autoresponder, then advertise your newsletter on your
web site and in your print materials.
4. Create your own course.
People love to get how-to
information to solve specific problems. Make a list of the
question or problems your customers bring to you most often. Write
down the questions along with their answers. You can combine
these with articles by experts to create your own email course.
I have a number of email courses that have been consistently
popular for years. One has been requested by thousands of
people--which leads us to strategy five.
5. Build a house email list. Most
autoresponder systems keep a list of everyone who has requested
your information. You can use the list to send out a periodic
update or newsletter. We use the list from my email course
to send out a "Course Newsletter" once each month. It is
a great way to reach thousands of people who have a proven
interest in our information. They make great customers.
You can get good autoresponders from a lot of places. Your
web site host may provide them for you. http://www.aweber.com,
one of the original autoresponder providers, is one of the best
with reliable service, a great control system, and fast response.
Infogeneratorpro.com is also popular. Both cost about $20 per
month. One good free option is Freeautobot.com.
Expect
free services to be a bit slower in delivering your
message and experience outages from time to time. If a service
offers a trial period, try it and watch for messages that get lost
or slow delivery.
Keep in mind that spam filtering will sometimes filter out your
messages even though the prospect requested them. Keep your
messages on hand. Invariably you will get a few interested
prospects who say "I missed message 5..can you send it to
me?"
While lots of Internet systems promise automated ecommerce, autoresponders
are one of the few ways to put important aspects of your
operation on autopilot.
-------------------------------------------------------
Kevin Nunley and his staff of top writers can create your
autoresponder message, course, or newsletter. See his great
deals on 3 and 7 message packages at
http://DrNunley.com/copywriting.htm
Reach Kevin at
mailto:[email protected]
or 801-328-9006.
--------------------------------------------------------
FREE
Autoresponder List. Get One Now!
|
