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Emerging Negative Tendencies On The JV Scenario!

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Emerging Negative Tendencies On The JV Scenario!

By S. Kumar,

Would you ever propose a JV to a potential partner that
insults his intelligence, aims to squeeze the potential in his
lists brutally and later on leaving him with a corrupted list?

Would you ever participate fully in a JV where the sole aim
is to prostitute your hard earned, well maintained lists?

As I write this, I have received 3 major JV invitations for
Christmas and one of them -- quite frankly, will result in
serious abuse of your lists. Two e.g. are given below.

1. There is a 12 day stuff going on where the JV partners
subscribers were initially forced to download an email
application which these JV proponent is trying to promote!
And as a JV partner you don't know about it is until you
yourself enroll for receiving these gifts!

But these guys became wise soon, changed their wrong
approach and showed the commitment to come up to the
expectations of the JV partners.

2. Another JV venture, 117 gifts, is outrageous! Your subscriber
is put through 6 steps before he gets the first set of gifts!

Your subscriber has to click through their product promotion
page twice. The objective is very clear! It is NOT to build the
lists of both the JV proponent and JV partner, but it is a cheap
ploy to sell the products of the JV proponent!

Again the JV partner is neither aware nor informed about this!
He joins with the dream of getting a truck load of
subscribers...but in fact he is compromising his own lists.

What kind of a JV is this where participants are taken for a
ride with hidden motives?

Joining for JV's like this will seriously undermine your
effectiveness with the future interaction with your lists.

So what are the basic steps to remember while proposing
a JV or participating in a JV?

For The JV Proponent

1. Today you may be a guru. People may flock at your doorstep
to enter into your JV. But the moment you stop giving value and
becomes interested only in getting value from your JV partner,
you are inviting trouble. A JV is always a Win-Win situation.
Remember that basic line forever as a JV proponent.

2. Put every card on the table to the JV partner. After all, he
is your equal partner...not someone to be taken for a ride.
Remember that you are entering into JV for substantial mutual
benefit and your JV partner is not there to receive crumbs from

3. Avoid all types of hype with JV partner! After all, if you
consider someone as your JV partner, he has some standing for
himself in the market as well as he is successful in his own
way! Do not insult his intelligence.

For The JV Participant

1. Carefully study the JV proposal before you jump into one! Do
not start blasting to your list just because there is a word
'Gift' for your subscribers.

2. Do not fall for the hype. Remember that your list is one of
the most important ingredients of your online business. Respect
your subscribers and care for them. Do not expose them to
unscrupulous marketers who comes out with so called 'JV's.

3. Always do a 'SWOT'. That is, identify the Strengths,
Weakness, Opportunities and Threats before you participate in a

4. Do not be scared that you will be left out of the race! Have
the full confidence that your business came into existence NOT
because of these so called gurus. It is because of your hard
work, your will to learn, integrity, customer orientation and
the products you chose!

In a nut shell: Propose and participate in JVs if you mean it
all the way!



S. Kumar is the webmaster and owner of  , the site he started from
a remote village in India and took it to one of the top ranked
sites in the world!. Subscribe to his free $1000 free gift series
by simply visiting:



P.S: To reprint this article free, send a blank email to 
       [email protected] 


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