Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 2011-02-15 Issue:
S. Kumar, Editor,
Subscriber Base: 30,000+
Marketing circles are buzzing with the phrase Facebook marketing!
But many are
confused between Facebook Pages & Facebook Groups. Which one to choose for marketing
First, let's see some of the common features between Facebook Pages
& Facebook Groups.
both, users can express their liking for something. Be it people,
organizations, things etc.
both, users can set up forums and conduct discussions.
both, the owners can send bulk messages.
both, the owner can create events and can be shared on the
Both can be
advertised on with Facebook Ads.
In both, you
can send updates to members and 'likers' timelines.
what's the difference between Facebook Pages and Facebook Groups?
A Facebook Page can be
accessed by the general public.
But to access a Group Page,
one has to be a registered member with Facebook.
No limit for the number of “Likers” in Facebook pages.
But Facebook Groups are
restricted to just 5000 members.
Facebook Pages gets indexed by search engines.
But Groups are not as they
are accessible only to Facebook Members.
Once Facebook Page achieves more than 25 members, it gets
a custom URL. A Group do not get a custom URL irrespective of the number
members it has.
Page owners can add applications. Group owners can't.
Facebook Page owners can collect traffic and demographics
information. Group owners Can't.
Pages does not link to their creator's profile. Group Pages are.
Anyone can “opt in” to a
Facebook Page's offers even if they are not registered or the user is not
a “Liker”. Groups can't.
allows posting of direct links. Groups can't.
what's your take? Pages or Groups?
Facebook Groups are linked to the profile of the creator. Therefore, they
usually act as an extension of their creators' actions. This means Facebook Groups
are perfect for a more intimate and apt for small scale interaction
revolving around a
Facebook Pages are used on a larger scale and ideal for building brands,
organizations, celebs and businesses enabling them to interact
with a large fan base.
Whatever is your take, you need to
start one of these as
soon as possible.
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Fact #2... The biggest goldmines for all the real-world products people
are stuffing their virtual shopping carts with are the affiliate networks
like Amazon that pay out millions in commissions every month.
If you just clear your mind away from digital stuff and
are ready to scoop up a lazy (but lucrative) slice of the $24 billion in
sales of Amazon, then...
Some serious thoughts for you.
The Amazon figure of $24 billion last year is 14 times
what Clickbank’s made since they opened for business (back in
One out of every 6 visitors you send to Amazon is making a
purchase as he/she is already pre-sold.
Amazon paid out a cool $9.6 billion just to affiliates
last year… and Clickbank hasn’t cracked $2 billion in total sales in a
decade. You do the math.
Still thinking of buying all those Clickbank software's
that promises you $1,14,876 every day?
Let's cut the chase here!
Amazon is probably NOT going to make you those
$1,14,876 whopping six figures a month incomes the gurus promise
you with their clickbank software.
But you can pull in very lucrative commission checks
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10 Great Businesses to Start in 2011
Do you want to start a new business but don't have any great ideas? So, I'll share 10 great startup ideas. Just so you know,
this is not a líst of "leftover" ideas
that I'm giving away because I don't believe in them; I'd start these
businesses myself in a blink if I had the time. Unfortunately, I'm
involved in five startups at the moment, so these ideas are for you to
A Service that Allows Hotels and Airlines to Sell their Empty
The Problem: The cost of flying a plane from Denver to New
York is almost the same whether the plane is full or there's just one
passenger on it. If an airline gets $50 for a seat that was selling for
$200 the night before, it's not great for them, but it's a lot better than
not getting anything. Same thing for hotels: every night that a hotel has
an empty room, that's money that they're leaving on the table.
The Solution: What if there was a service that allowed
people to place bids on hotel rooms and flights? Airlines and hotels could
secretly accept the bids at the last minute. For e.g., let's say I want
to go to Europe for a month. I'm willing to pay $200 for a one-way ticket
and I require a 4-hour minimum notice from the airline. Airplanes leave to
Europe with empty seats every day. The first airline willing to take my
money would get it. The key here is to allow the airlines and hotels to
accept bids secretly. After all, if you paid $300 for a flight, you
wouldn't like knowing that the guy next to you paid just $50.
This service should be offered online and also through mobile phone apps,
because most travelers use their mobile devices a lot while traveling.
A Smart Parking Assistant
The Problem: If you live in a big city, parking is probably
a big problem. Finding an empty spot is probably very difficult
and chances are you don't always have enough coins to pay for parking.
And, even if you did, who likes walking half a block to the meter, getting
the receipt and then walking back to their car to put the receipt in it?
The Solution: An app that you can install on your GPS device
or your Smart Phone (iPhone, Android, etc.) that:
Finds empty parking spots and tells you where they are so you don't have
to drive around in circles until you find an empty spot.
Uses BlueTooth technology or your phone's Internet connection to send your
payment information to a central server that collects your payment and
lets the city know your parking spot has been paid for.
Cool iPhone App to Buy Products from Affiliates
What if you developed a really cool iPhone app that
makes the experience of buying books on your phone a lot more enjoyable?
You could use your affiliate link so every time someone buys a book from
Amazon using your app, Amazon will pay you a commission during the lifetime of that customer, not just once.
This would probably make you a lot of money even if just 1,000 people used
your app. And, don't limit yourself to Amazon! There are a lot of great
companies that provide affiliate programs!
The key? Include a sharing component in your app so the
users can share the items they purchase on Facebook and Twitter so their
friends can see them. This is a great way to get this app to go viral!
Video Content Indexing Service
The Problem: Let's say you're searching for a video about
"growing yellow tomatoes." There's a guy in a video who mentions that
exact same phrase: "growing yellow tomatoes," but he called the video
"Gardening Tips" and "growing yellow tomatoes" is nowhere to be found in
the video title, the description or the tags. Because YouTube doesn't
automatically transcribe videos, you won't be able to find the yellow
tomatoes video, even though that's exactly what you're looking for.
The Solution: A technology that converts spoken audio into
indexable text. You could license or sell this technology to YouTube or
their competitors, or charge companies to automatically add captions to
any video. Even better: once an audio file has been converted into text, a
translation engine can translate the content to several languages! And a
text-to-speech engine could covert that Japanese text into Japanese audio!
Imagine recording a video about gardening that gets automatically
translated into Japanese!
A Tool for Remote Collaboration
The Problem: More and more people are working from their
homes. There's a
problem, though. Communicating with co-workers and clients over the phone
and by email isn't as effective as communicating in person.
The Solution: A web app that emulates in-person interaction.
It would allow you to:
Draw on a piece of paper that you and the rest of your team are looking at
the same time.
See each other's faces (because so much is said with body language).
See each other's computer's screens (and, everybody should be able to work
together on one screen, too).
Real-time voice and text translation, as more and more companies have
branches, employees and contractors overseas.
I've seen some OK collaboration tools out there, but, in my opinion,
nothing comes even close to resembling the experience of in-person
interaction so far.
Service that Offers You Discounts on What You're About to Buy
What if when you're about to check out at the grocery store you
were offered a $20 coupon for the purchase you're about to make? What if
when you're about to purchase a pair of Nike shoes online this service
alerted you that you can get the same pair for $10 less on some other
site? Even better, what if this software asked you a few questions and
learned from your behavior so it could give you discounts on the things
you purchase every day instead of things you don't need or want? Who
doesn't like paying less for things we purchase every day? What we hate
are offers for things we don't want.
Online Grocery Shopping
Imagine if your grocery store offered to purchase your groceries online.
You could order the same stuff you ordered last time (if you always
purchase the same stuff). You could search by keyword or browse
categories. You could set up auto-purchases for certain items you need
every week and get the orders delivered whenever it's convenient for you.
The engine should make relevant recommendations, such as, "You're buying
cereal, do you want to add milk?" or "Three months ago you bought a tooth
brush. Do you need a new one?"
I'm actually surprised that the main grocery stores aren't offering this
service already. You can purchase anything you want online, so why not
groceries from your favorite grocery store?
People are a lot more conscious about what they eat than they were 10
years ago. A lot of people would just eat organic products if they were
more affordable. Companies offering organic products at
competitive prices are going to make a lot of money.
When your car breaks, towing it costs a fortune and you don't have a car
for a couple of days. What if a car repair shop picked up your car for
free, gave you a car to drive while they fixed yours and then brought your
fixed car back to you?
Posting photos and videos to a blog is very time-consuming. I just came
back from a road trip and had tons of photos and videos. I wish I had
software that could browse through my phone, upload all my content to the
web and post it to my blog automatically.
As you can see, I wish all these things existed so I COULD USE THEM. The
best businesses start this way.
Someone wishes something were done
differently and a new product or service is born. These people usually do
a really good job because they understand the pain and know what the
perfect solution would look like. I love technology, so most of my
business ideas are technology-related, but if you're a baker or a mailman,
maybe you can think of a better/cheaper/more effective way to bake bread
or deliver mail.
So, what do you think? Do some of these ideas already exist? Which of
these ideas do you like the best? Which of these do you think won't work?
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Two facts for you today - better know it early itself.
1. The known fact is that 96 percent of the online businesses
2. And the unknown fact is that... 82 percent among these 96
percent failed ones NEVER used an autoresponder!
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Well. That sums up
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Copyright 2011: S. Kumar,