Like us, you probably
get stacks of junk mail and loads of email messages every day.
Many of these marketing materials are written by top writers and
sent to vast audiences at great expense.
Because companies invest heavily in these direct mail marketing
efforts, they are careful to monitor results. Professional
marketers keep the strategies that work and toss the ones that
don't.
Watch your "junk mail" closely and you will get some
great ideas on how to make your next ad, sales letter, or web
page a selling success. Here are popular words and phrases
we find over and over again in top ads. They are used a lot
because they work!
Make It Easy
Both consumers and business customers love a product or service
that is easy to get and easy to use.
* It is a breeze to use
* Do-it-yourself
* Simple step-by-step instructions
* Easy to duplicate
* All under one roof
* Call free 24 hours a day
* Everything you need in one easy-to-use bundle
It's Effective
People buy fast when they know your product or service will get
the results they hope for. Use these words and phrases to
demonstrate your effectiveness:
* Our proven, tested formula
* A strategy thousands have counted on
* For five-star results
* Get professional results
* Our experts are standing by for your call
* Highly effective
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Add Style and Excitement
Most of us buy, in part, because the product or service will give
us an emotional boost. We feel better, more hopeful, or more
excited after we buy.
* You deserve a pick-me-up
* This lavish display
* Bold new innovation
* Dazzling results
* A touch of the exotic..dazzle..charm
* A spirited look and sporty feel
Your Guarantee
Sales jump when you insure confidence with your guarantee.
If you are selling through the mail, a guarantee is necessary.
So make it sell with all the sizzle and importance you can muster.
* Guaranteed for a lifetime of precision results
* Our money-back, no-risk guarantee
* If you aren't satisfied, we'll buy it back
* We stand behind our service 110%
* Guaranteed lifetime updates
* Our 30-day, 90-day, 1-year warrantee.
* Lifetime Replacement Guarantee
Feel free to adapt these winning words and phrases to fit your ad
or copy. As you listen to the radio, watch TV, surf the Net,
or read the paper, look for more selling phrases that could boost
your ad response.
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Ron Sathoff and Kevin Nunley provide affordable writing. See their
low-cost sales letters and web copy at
http://InternetWriters.com
Reach them at
mailto:[email protected]
or 801-328-9006.
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